How Leadership Influences a Brand's Identity For Consumers
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader
3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
Four Trends You Need To Consider For Your Business' Strategic Communications In 2023
From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.
How Paid Media Can Increase Your Brand's Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
An Introvert's Guide to Building a Personal Brand
Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.
You Can Create Demand for Your Business With the Right PR Strategy. Here's How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.
Customers want their experience to be as close to what the founder intended as possible.
What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.
Customers want their experience to be as close to what the founder intended as possible.
Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead
A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
How to Build a Successful Personal Brand in 5 Simple Steps
Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.
Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn't whether brands should take a stand but how and when.
How an Outdated Brand Story Can Plateau Your Business
Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.
Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.