Brand Identity

News and Articles About Brand Identity

4 Steps to Create a Lasting Brand Identity
Take It From The Pros

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Jeffrey Hayzlett
5 Steps to Getting Your Brand 'Hired' in the Real World
Take It From The Pros

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Is Your Brand Name Limiting Your Business Prospects?
Take It From The Pros

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Jordan French
What Makes a Good Brand Ambassador for Your Business
Take It From The Pros

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Jill Schiefelbein
4 Tactics to Steal From Startups That Find the Best Talent
Inspiring Your Team

4 Tactics to Steal From Startups That Find the Best Talent

Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
Will Caldwell
Social Currency and Your Circle of Influence
Take It From The Pros

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
How Millennials Signal Personal Identity Through Brand Preference
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Anna Redmond
5 Ways Your Business Can Protect Its Online Brand
Take It From The Pros

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
7 Ways To Save Time, Energy and Money on Content Marketing
Take It From The Pros

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
Listen Up: Queen of Retail Talks Trends for 2017
Radicals & Visionaries

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Amy Osmond Cook
5 Rules of Branding That Will Make You A Sought-After Superstar
Take It From The Pros

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
OK

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