Brand Identity

Branding

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

4 Ways to Perfect Your Business Model

How are you creating and capturing value?

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.

Learn How to Build a Successful Brand With This Online Course

Craft the perfect brand with marketing expert Porter Gale.

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Branding

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.
Brand Identity

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Branding

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Brand Identity

Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.
Year End Planning

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Content Strategy

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
Infographics

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.
Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.