Brand Identity

Could This Watch Company's Legal Battle Change Trademark Law Forever?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

Liz Brody

Why Storytelling Is a Skill that Every Entrepreneur Should Practice

In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.

Simon Moser

Define Your Brand Identity in 3 Steps

Developing your brand identity is far more than just a logo.

Kumar Arora

5 Things to Consider When Building a Business

Starting a business this year? Here are a few things to consider before taking that leap of faith.

Kumar Arora

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.

Learn How to Build a Successful Brand With This Online Course

Craft the perfect brand with marketing expert Porter Gale.

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.

Ellevate

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.