Brand Identity

5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Liana Zavo

How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Pia Beck

How Success Is Happening For Kyle Courtright

Brand designer Kyle Courtright went from working with $50 to working with fortune 500s.

Robert Tuchman

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Brad Flowers

Could This Watch Company's Legal Battle Change Trademark Law Forever?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

Liz Brody

Why Storytelling Is a Skill that Every Entrepreneur Should Practice

In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.

Simon Moser

Define Your Brand Identity in 3 Steps

Developing your brand identity is far more than just a logo.

Kumar Arora

5 Things to Consider When Building a Business

Starting a business this year? Here are a few things to consider before taking that leap of faith.

Kumar Arora

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.