Brand Identity

An Introvert's Guide to Building a Personal Brand

Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.

You Can Create Demand for Your Business With the Right PR Strategy. Here's How.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

Sim Aulakh

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Jackie Sunga

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Adam Horlock

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Asim Zaheer

How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

Paul Fitzgerald

How to Build a Successful Personal Brand in 5 Simple Steps

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.

Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.

The question isn't whether brands should take a stand but how and when.

Lida Citroën

How an Outdated Brand Story Can Plateau Your Business

Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.

Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.

Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.

Hope Horner

Want to Increase Sales? Leverage this Brand Hack

It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.

Scott Baradell