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More Posts on Brand Identity
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
Craft the perfect brand with marketing expert Porter Gale.
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.