Brand Identity

Growing a Business

Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

News and Trends

Reinventing Legacy: Godrej Enterprises Group Reveals New Brand Identity

Central to this transformation is a striking purple palette, chosen for its dynamism and confidence, replacing the previous tri color scheme to unify GEG's diverse businesses under a cohesive identity. While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

Growing a Business

How to Build an Unshakeable Brand Voice and Win Over Loyal Customers

Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.

Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

Leadership

How to Unlock Your Leadership Potential With Identity Play and Experimentation

Incorporating identity play into your leadership development can be a game-changer. Rather than discarding what works, play is about experimenting with different aspects of your leadership identity.

Branding

6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Thought Leaders

5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader

Elevate your personal brand on LinkedIn with these five types of content.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Branding

How to Build a Tech Brand That Stands Out in a Competitive Market

Using the strategies outlined in this guide, your tech brand can achieve lasting success and recognition.

Science & Technology

Imagine Verifying Your Identity With a Simple Handshake — Here's Why Business Leaders Should Embrace Digital IDs

For business owners and managers, introducing Digital ID is best viewed as a gradual evolution. After all, in this long road to digital transformation, patience and pragmatism will be your greatest allies.

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Marketing

Running A Brand Sprint For Your Organization: The How-To

A brand sprint is a three-hour workshop that comprises six activities, all designed to create a guide that identifies core brand values, personality traits, and strategic positioning for an organization.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Thought Leaders

Hackers Are Now Using AI to Steal Your Identity — Here's How to Navigate the Current Digital Identity Landscape

Discover the latest in digital identity security as hackers leverage AI and new tactics.