Brand Identity

Define Your Brand Identity in 3 Steps

Developing your brand identity is far more than just a logo.

Kumar Arora

· 3 min read

5 Things to Consider When Building a Business

Starting a business this year? Here are a few things to consider before taking that leap of faith.

Kumar Arora

· 4 min read

Jared Polites

· 6 min read

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

Bryan Janeczko

· 10 min read

4 Ways to Perfect Your Business Model

How are you creating and capturing value?

Per Bylund

· 5 min read

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.

William Harris

· 6 min read

Learn How to Build a Successful Brand With This Online Course

Craft the perfect brand with marketing expert Porter Gale.

Entrepreneur Store

· 2 min read

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.


· 5 min read

Tracy Stapp Herold

· 2 min read

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.

Christine Alemany

· 6 min read

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.

Jessica Abo

· 1 min read

Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.

Tara Kelly

· 6 min read