More Posts on Brand Identity
Learn How to Build a Successful Brand With This Online Course
Craft the perfect brand with marketing expert Porter Gale.
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
3 Trends That Will Shape Your Marketing Efforts in 2018
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Never Run Out of Content: More than 70 Places to Curate Great Content
It's a full-time job to build and maintain your brand, so check out these go-to places to share content.