Brand Identity

News and Articles About Brand Identity

Social Currency and Your Circle of Influence
Relationships

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
How Millennials Signal Personal Identity Through Brand Preference
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Anna Redmond
5 Ways Your Business Can Protect Its Online Brand
Branding

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
7 Ways To Save Time, Energy and Money on Content Marketing
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
Listen Up: Queen of Retail Talks Trends for 2017
Radicals & Visionaries

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Amy Osmond Cook
5 Rules of Branding That Will Make You A Sought-After Superstar
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
10 Unconventional Ways to Build Your Personal Brand
Personal Branding

10 Unconventional Ways to Build Your Personal Brand

Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Sujan Patel
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
Consumer Habits

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Trust Science to Help You Build Your Personal Brand
Personal Branding

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
4 Reasons Your Company Should Use Native Advertising
Native Advertising

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
5 Signs It's Time to Rebrand
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
Rocket Launch Yourself to Celebrity Status Online
Personal Branding

Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.