More Posts on Brand Identity
Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business
A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
Learn How to Build a Successful Brand With This Online Course
Craft the perfect brand with marketing expert Porter Gale.
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.