Brand Identity

News and Articles About Brand Identity

5 Ways Your Business Can Protect Its Online Brand
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5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
7 Ways To Save Time, Energy and Money on Content Marketing
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7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
Listen Up: Queen of Retail Talks Trends for 2017
Radicals & Visionaries

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Amy Osmond Cook
5 Rules of Branding That Will Make You A Sought-After Superstar
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5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
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5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
10 Unconventional Ways to Build Your Personal Brand
Personal Branding

10 Unconventional Ways to Build Your Personal Brand

Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Sujan Patel
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
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Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Trust Science to Help You Build Your Personal Brand
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Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
4 Reasons Your Company Should Use Native Advertising
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4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
5 Signs It's Time to Rebrand
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
Rocket Launch Yourself to Celebrity Status Online
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Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.
How to Overcome 5 Major Brand Trust Issues
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How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
5 Branding Mistakes No Startup Can Afford to Make
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5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
Samuel Edwards