Brand Identity: Page 8
This Entrepreneur Has Built India's Top Leather-Accessory Store Stitch-by-stitch
Gautam Sinha's profound styling has helped him find a niche market among the most well-known leather brands.
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
10 Unconventional Ways to Build Your Personal Brand
Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
What Is In The Brand Name?
Without a doubt apex quality products/services make your consumer visit you again
Trust Science to Help You Build Your Personal Brand
Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
5 Signs It's Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Points You Should Keep In Mind To Choose A Celebrity As Brand Ambassador
If you feel you have hit a wall, don't hang around, move to the next celebrity on your list.
Rocket Launch Yourself to Celebrity Status Online
Your cult-like online following will vanish if you stop creating engaging content.
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
5 Branding Mistakes No Startup Can Afford to Make
There's a fine line you must watch for that separates branding brilliance from PR disaster.
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.