Brand Identity: Page 8
What Makes a Good Brand Ambassador for Your Business
Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
4 Tactics to Steal From Startups That Find the Best Talent
Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
To Get Branding Right, an Entrepreneur Needs to Emotionally Connect with the Product First
Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora
Social Currency and Your Circle of Influence
Your great idea goes nowhere without people who have confidence in you and will help you succeed.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
5 Ways Your Business Can Protect Its Online Brand
When new customers Google your brand, do they like what they see?
7 Ways To Save Time, Energy and Money on Content Marketing
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
This Entrepreneur Has Built India's Top Leather-Accessory Store Stitch-by-stitch
Gautam Sinha's profound styling has helped him find a niche market among the most well-known leather brands.
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
10 Unconventional Ways to Build Your Personal Brand
Ever thought to target an influencer and build a relationship? Promote content directly? Call people on their bull****?
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
What Is In The Brand Name?
Without a doubt apex quality products/services make your consumer visit you again