Brand Identity: Page 7
Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
How Hyperlocal Commerce is Flourishing in Online Space
The hyperlocal commerce fills up the gap between demand and supply instantly, but at the same time requires unique identity
8 Steps to Spice Up Your Brand's Voice (Infographic)
Having a distinct and recognizable brand voice can really give your business a boost.
Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think
Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?
Inspiring Trailblazers: Cadillac Launches Arabs Of New York Campaign
For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
5 Ways to Ease New-Client Onboarding
First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.
Activate And Engage: Four Ways To Breathe Life Into Your Brands
All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.
Why I Am Killing a Startup That Has Over 100,000 Customers
Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.
4 Steps to Create a Lasting Brand Identity
It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Turning Employees Into Brand Evangelists
Firms should always motivate their workers through timely and right quantum of appreciation for the work done.
What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin' Donuts and CVS
These three examples provide a template for success.