Brand Identity: Page 7

Thought Leaders

Why I Am Killing a Startup That Has Over 100,000 Customers

Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.

Marketing

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.

Branding

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.

Branding

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.

Marketing

Turning Employees Into Brand Evangelists

Firms should always motivate their workers through timely and right quantum of appreciation for the work done.

Marketing

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.

Resumes & Interviewing

4 Tactics to Steal From Startups That Find the Best Talent

Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.

Franchises

To Get Branding Right, an Entrepreneur Needs to Emotionally Connect with the Product First

Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora

Collaboration

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.

Marketing

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.

Branding

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?

Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.

Growth Strategies

This Entrepreneur Has Built India's Top Leather-Accessory Store Stitch-by-stitch

Gautam Sinha's profound styling has helped him find a niche market among the most well-known leather brands.