Brand Identity | Page 2

"What kind of brand voice conveys such a crazy ambitious mission?" Six founders on figuring out what their brand should sound like.

Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.

Harness the power of SEO to take control of the search results when people look you up on Google.

Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.

Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.

Crafting a consistent, memorable personal brand is essential for creating a connection and building trust with your audience. Here are three strategies to help you achieve this goal.

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

Customers want their experience to be as close to what the founder intended as possible.

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.

The question isn't whether brands should take a stand but how and when.

Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.

Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.

It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.

Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.