Brand Identity | Page 3

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Brand designer Kyle Courtright went from working with $50 to working with fortune 500s.

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.

Developing your brand identity is far more than just a logo.

Starting a business this year? Here are a few things to consider before taking that leap of faith.

And the greatest of these is love.

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

How are you creating and capturing value?

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

If you don't build your brand, you won't survive.

Craft the perfect brand with marketing expert Porter Gale.

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.

Franchising is all about brand power.

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.

Speedo Aims at Fixing its space in the Fitness Wear Segment

Points To Build A Strong Brand Image

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.