How to Build a Successful Personal Brand in 5 Simple Steps
Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.
Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn't whether brands should take a stand but how and when.
How an Outdated Brand Story Can Plateau Your Business
Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.
Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.
Want to Increase Sales? Leverage this Brand Hack
It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.
Does Your Company Need A Rebrand? Here's Why, When and How You Should Do It.
Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
3 Reasons Your Audience Isn't Buying From You (Even If They Love You)
Spoiler alert: It's not because your story is too boring or your audience doesn't care.
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
The 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity -- it can be difficult to get right, and incredibly easy to get wrong.
Ready to Expand Your Brand? Don't Make These 4 Critical Mistakes
Make sure you know why you want to expand, make sure you have the cash required to expand -- then avoid making these four mistakes.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
Why Staying Grounded as a Founder is More Important Than Raising Capital
As a social impact startup, scaling our startup is rooted in our values and not in how much we raise.
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.
The Business of Harnessing the Power of Social Media
As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.