Brand Identity: Page 2
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
How I Built A Multi-6 Figure Coaching Business And Achieved 3-Day Work Weeks
Here's a story that unveils how to build a profitable and fulfilling online business in a highly competitive market, make competition irrelevant and secure profit and balance simultaneously.
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
Beyond Logos and Colors — How to Create a Compelling Brand Identity
Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.
Security Breaches Are on the Rise and Your Identity Isn't Safe. Here's How Verified Identities Can Help
There are only three certainties in life. Death, taxes and cybercriminals attempting to steal information they can flip for money.
Your Brand Definitely Has a Voice. But Is It the One You Want?
"What kind of brand voice conveys such a crazy ambitious mission?" Six founders on figuring out what their brand should sound like.
This $12 Billion Startup Nearly Imploded. When the Founders Revealed Their Wild Plan to Save It, Their Team Was Like, 'Whaaat?'
Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.
How to Control the Google Search Results for Your Name
Harness the power of SEO to take control of the search results when people look you up on Google.
12 Brand Archetypes and How They Can Help Your Business
Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.
How to Craft a Powerful Brand Narrative for Your Startup
Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.
How to Maintain a Cohesive and Engaging Personal Brand That Will Set You Apart from the Competition
Crafting a consistent, memorable personal brand is essential for creating a connection and building trust with your audience. Here are three strategies to help you achieve this goal.
5 Steps to Position Your Brand for Maximum Success
A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.
How Leadership Influences a Brand's Identity For Consumers
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader