Signing out of account, Standby...
Brand Identity - Page: 2
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
If people don't know who you are and what you represent, they won't do business with you.
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
The world's biggest brands are marketing with Instagram, and you can, too.
The best way to get more customers is to be introduced by your current customers.
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Having a distinct and recognizable brand voice can really give your business a boost.
Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?