Brand Identity
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
4 Strategies for Pitching Company Stories That Rise Above the Noise
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.
5 Challenges Confronting Every Business and Their Personal Brand
Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.
How Success Is Happening For Kyle Courtright
Brand designer Kyle Courtright went from working with $50 to working with fortune 500s.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
Could This Watch Company's Legal Battle Change Trademark Law Forever?
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
Define Your Brand Identity in 3 Steps
Developing your brand identity is far more than just a logo.
5 Things to Consider When Building a Business
Starting a business this year? Here are a few things to consider before taking that leap of faith.
This Agency Works To Improve a Company's Brand Identity
Ramotion develops visual identities and comes up with tons of brand strategies to push a brand to the success it deserves
Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business
A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
Here's How Creatives Can Build Their Brands
Los Angeles-based DJ and producer Figment believes artists should act as entrepreneurs by using the Internet to grow and sustain a monetizable brand and a group of loyal fans.