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Brand Identity - Page: 3
Take, for instance, what happened with Tidy Cats litter.
These three examples provide a template for success.
Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"