Brand Identity: Page 3

Marketing

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Branding

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Branding

How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

Branding

How to Build a Successful Personal Brand in 5 Simple Steps

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.

Marketing

Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.

The question isn't whether brands should take a stand but how and when.

Branding

How an Outdated Brand Story Can Plateau Your Business

Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.

Marketing

Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.

Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.

Branding

Want to Increase Sales? Leverage this Brand Hack

It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.

Marketing

Does Your Company Need A Rebrand? Here's Why, When and How You Should Do It.

Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.

Branding

3 Reasons Your Audience Isn't Buying From You (Even If They Love You)

Spoiler alert: It's not because your story is too boring or your audience doesn't care.

Marketing

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

Marketing

The 5 Biggest Mistakes Companies Make When Designing a Logo

Your logo is your business identity -- it can be difficult to get right, and incredibly easy to get wrong.