brand storytelling

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

In today's crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That's where business storytelling comes in. By crafting an interesting narrative that conveys your brand's values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.

Business expansion is a big step with many risks and rewards, so before making the leap, answer the following questions.

Effective storytelling can help construct strong bonds between brands and audiences.

Everything you need to know about designing a brand story that will help you connect with your customers and make them feel like they can count on you.

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.

Customers want their experience to be as close to what the founder intended as possible.

Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.

Three of the most important lessons Marcus Bullock has learned from building Flikshop.

Storytelling has been a human tradition since the dawn of early civilization.

Your story motivates customers to choose your business, stay with it and help it grow.

It drives sales, profits and helps businesses thrive.

A name needs a story for people to connect with. Otherwise, it's just a word.

Most of our greatest lessons are learned when life throws us a curve ball.

Right now isn't the time to be silent. Here's how to get your message across.

60 Second Docs COO Jake Avnet explains the secrets of high-impact online storytelling.

You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there.

As entrepreneurs, we're all in a perpetual "competitive admissions" game. Stories connect your customers to you.