How to Create a Brand Narrative That Inspires and Engages Your Audience
In today's crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That's where business storytelling comes in. By crafting an interesting narrative that conveys your brand's values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.
Ask These 4 Questions Before Expanding Into New Markets
Business expansion is a big step with many risks and rewards, so before making the leap, answer the following questions.
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
A Brand Story Is What You Need to Share Your Entrepreneurial Vision. Here's How to Create One.
Everything you need to know about designing a brand story that will help you connect with your customers and make them feel like they can count on you.
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
3 Timeless Elements of Storytelling That Will Grow Your Business
Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.
What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.
Customers want their experience to be as close to what the founder intended as possible.
4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates.
Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
Three of the most important lessons Marcus Bullock has learned from building Flikshop.
5 Strategies for Getting the Most Out of a Customer Testimonial
Storytelling has been a human tradition since the dawn of early civilization.
5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy
Your story motivates customers to choose your business, stay with it and help it grow.
Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd
It drives sales, profits and helps businesses thrive.
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.