Clients

Starting a Business

Elevate Your Elevator Pitch With This 5-Step Framework

You step into the elevator and find yourself alone with your dream client. The doors slide closed. You have 30 seconds. Could you intrigue them enough in those moments to make an impression that sparks interest?

Thought Leaders

Break Free From Client Burnout With These 6 Strategies

How much stress is too much stress? Here are some effective strategies for managing burnout when working with clients.

Business Process

We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Business Process

Why You Need to Onboard Clients Like You Onboard Employees

It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.

Growing a Business

5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Leadership

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

Leadership

5 Ways to Network Your Way to Business Growth and Wealth

Mastering the art of networking will enhance your abilities and opportunities to create the business growth and wealth you desire.

Thought Leaders

Beware the Client from Hell — 4 Strategies to Salvage Your Client Relationships

When your clients make your life miserable, you have to decide if it's worth redirecting the relationship or just cutting ties and moving on.

Leadership

How To Attract Premium Clients And Charge Accordingly — Even During Market Instability

Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.

Growing a Business

End the Hassle — How to Say Goodbye to Bad Clients

Don't get caught up with bad clients — think of your top clients as precious gems to be protected.

Growing a Business

This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.

Growing a Business

Don't Let Your Biggest Client Become Your Biggest Nightmare — You Should Fire Them Instead. Here's Why.

Small businesses often depend on one primary client for their primary source of income. Or at least they think they do. But the "biggest" client doesn't always mean the "best" client. Here's why.

Growing a Business

3 Red Flags You Have a Nightmare Client — and How to Cut Ties

Nightmare clients can make it more difficult to build the business of your dreams. Learn how to spot the top signs early on and end the relationship, here.

Leadership

Yes, the Rich Are Different — Here Are 5 Customer Service Secrets I Learned While Working With Wealthy Clients

If you want to win — and keep — wealthy clients (aka, HNWIs), exceptional customer service training is the golden ticket that will bring you success.