Clients

Growing a Business

Chasing Quick Wins Can Sabotage Your Business's Long-Term Success. Here's What to Focus on Instead.

Here's how you can prioritize the end investor when you evaluate the next right moves for your business.

Growing a Business

Bad Clients Can Derail Your Business. Here's How to Fire Them the Right Way.

Not all clients are good for your business. Learn how to identify bad clients, minimize their impact and professionally fire them while protecting your team, finances and reputation.

Growing a Business

Walk Into Your Next Client Meeting Armed With These 4 Guiding Principles, And Leave With a Paying Client

I was going on four professional coffee dates and averaging one new client a week, and it's thanks to these four guiding principles.

Growing a Business

Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon

Successful leadership demonstrates that prioritizing people—whether in sports or business—is crucial for long-term growth and client loyalty.

Growing a Business

Stop Selling Services — How MSPs Can Build Brands That Clients Can't Resist

In 2025, the managed service provider landscape is more competitive than ever. To stand out, MSPs must shift from selling technical services to building magnetic brands rooted in trust, value and differentiation.

Starting a Business

Elevate Your Elevator Pitch With This 5-Step Framework

You step into the elevator and find yourself alone with your dream client. The doors slide closed. You have 30 seconds. Could you intrigue them enough in those moments to make an impression that sparks interest?

Thought Leaders

Break Free From Client Burnout With These 6 Strategies

How much stress is too much stress? Here are some effective strategies for managing burnout when working with clients.

Business Process

We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Business Process

Why You Need to Onboard Clients Like You Onboard Employees

It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.

Growing a Business

5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Leadership

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

Leadership

5 Ways to Network Your Way to Business Growth and Wealth

Mastering the art of networking will enhance your abilities and opportunities to create the business growth and wealth you desire.

Thought Leaders

Beware the Client from Hell — 4 Strategies to Salvage Your Client Relationships

When your clients make your life miserable, you have to decide if it's worth redirecting the relationship or just cutting ties and moving on.

Leadership

How To Attract Premium Clients And Charge Accordingly — Even During Market Instability

Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.