Clients
This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
Don't Let Your Biggest Client Become Your Biggest Nightmare — You Should Fire Them Instead. Here's Why.
Small businesses often depend on one primary client for their primary source of income. Or at least they think they do. But the "biggest" client doesn't always mean the "best" client. Here's why.
3 Red Flags You Have a Nightmare Client — and How to Cut Ties
Nightmare clients can make it more difficult to build the business of your dreams. Learn how to spot the top signs early on and end the relationship, here.
Yes, the Rich Are Different — Here Are 5 Customer Service Secrets I Learned While Working With Wealthy Clients
If you want to win — and keep — wealthy clients (aka, HNWIs), exceptional customer service training is the golden ticket that will bring you success.
The Rise of the Underdog: Why Holding Groups Won't Work for New Marketing and Media Giants
As smaller, growing agencies are ramping up talent, resources and focus, they're landing equally impressive clients and fees — and signifying that agency disruption is already well underway.
How to Become a Trusted Advisor to Clients and Drive Faster Decision-Making
The businesses that win are those with teams playing more advisory roles in client and customer relationships.
How Much Free Advice Should You Give Away in a Proposal?
How to protect your property while winning the work.
Boost Your Solopreneur Business with These 3 Proven Tips
Make money, save time and avoid burnout.
How to Identify Upsell Opportunities to Maximize Your Profitability
If you run an agency of any kind, make upsell opportunities a cornerstone of your expansion strategy.
What Coaching Clients Need Most — and How to Meet Those Needs
In this article, we'll explore how coaching businesses can give their clients what the need most.
How to Tell Your Bullying Client to Politely (and Professionally) Get Lost
Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.
Is Remote Work Responsible for Quiet Quitting? This Behavioral Economist Reveals What He Tells His Clients — and How to Fix It.
Many traditionalist leaders attribute this drop in productivity and rise in quiet quitting to remote work, but is this really the case?
3 Timeless Elements of Storytelling That Will Grow Your Business
Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.
Do You Give Discounts To Your Nonprofit Clients? I Don't — Here's Why.
The answer is no, and I have my reasons why.
10 Keys to Avoiding Bad Client Experiences
Before you decide to start a new client relationship, make sure you offer what the potential partner actually wants or expects.