Clients

Starting a Business

This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.

Growing a Business

Don't Let Your Biggest Client Become Your Biggest Nightmare — You Should Fire Them Instead. Here's Why.

Small businesses often depend on one primary client for their primary source of income. Or at least they think they do. But the "biggest" client doesn't always mean the "best" client. Here's why.

Business Culture

3 Red Flags You Have a Nightmare Client — and How to Cut Ties

Nightmare clients can make it more difficult to build the business of your dreams. Learn how to spot the top signs early on and end the relationship, here.

Leadership

Yes, the Rich Are Different — Here Are 5 Customer Service Secrets I Learned While Working With Wealthy Clients

If you want to win — and keep — wealthy clients (aka, HNWIs), exceptional customer service training is the golden ticket that will bring you success.

Business Solutions

The Rise of the Underdog: Why Holding Groups Won't Work for New Marketing and Media Giants

As smaller, growing agencies are ramping up talent, resources and focus, they're landing equally impressive clients and fees — and signifying that agency disruption is already well underway.

Thought Leaders

How to Become a Trusted Advisor to Clients and Drive Faster Decision-Making

The businesses that win are those with teams playing more advisory roles in client and customer relationships.

Growing a Business

How Much Free Advice Should You Give Away in a Proposal?

How to protect your property while winning the work.

Starting a Business

Boost Your Solopreneur Business with These 3 Proven Tips

Make money, save time and avoid burnout.

Growing a Business

How to Identify Upsell Opportunities to Maximize Your Profitability

If you run an agency of any kind, make upsell opportunities a cornerstone of your expansion strategy.

Growing a Business

What Coaching Clients Need Most — and How to Meet Those Needs

In this article, we'll explore how coaching businesses can give their clients what the need most.

Growing a Business

How to Tell Your Bullying Client to Politely (and Professionally) Get Lost

Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.

Leadership

Is Remote Work Responsible for Quiet Quitting? This Behavioral Economist Reveals What He Tells His Clients — and How to Fix It.

Many traditionalist leaders attribute this drop in productivity and rise in quiet quitting to remote work, but is this really the case?

Marketing

3 Timeless Elements of Storytelling That Will Grow Your Business

Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.

Fundraising

Do You Give Discounts To Your Nonprofit Clients? I Don't — Here's Why.

The answer is no, and I have my reasons why.

Growing a Business

10 Keys to Avoiding Bad Client Experiences

Before you decide to start a new client relationship, make sure you offer what the potential partner actually wants or expects.