Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
I Followed the Process. Where's My 6 Figures in 6 Months?
Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.
The 'Why Before You Buy' Is Key to Connecting With Customers
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want
Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.