Consumer Behavior

Marketing

Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here's How to Get Into Your Customer's Minds.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your product or service. Knowing how your ideal customer thinks and their buying trends will drastically increase sales in your business.

Branding

5 Ways to Build Brand Customer Trust (and Why It Matters More Than Ever Before)

Marketing is getting harder than ever — but so is being a consumer.

Business News

Is Inflation Really Cooling Off? In the Current Uncertain Economy, Smart Consumers (and Merchants) Are Adopting These New Habits

Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.

Living

The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want

Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.

Thought Leaders

You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back. Here's How.

Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.

Growing a Business

Accelerate Growth by Seeing Your Business Through Your Clients' Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights.

Marketing

What Is a Money Page, and How Do You Optimize One?

The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?

Thought Leaders

As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities

With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.

Science & Technology

A New Type of Chatbot User Is On the Rise

Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.

Money & Finance

3 Types of Reward Programs Every Retail Brand Should Know About

Retailers must be three steps ahead in this fast-moving market.

Thought Leaders

Ecommerce Is the New Normal. Here's What That Means for Entrepreneurs

3 strategies to strengthen your ecommerce approach to meet changing customer expectations.

Marketing

How to Navigate the Fast-Changing Digital-Marketing Landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before.

Social Media

Do Influencers Actually Nudge Audience To Buy?

With the advent of influencer marketing, the online selling space has changed quite a bit. Here's what we think about it

Marketing

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology.

Marketing

ITCAN Adapts To Changing Consumer Needs Amidst Accelerated Shift Towards Online Platforms Through The COVID-19 Crisis

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."