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More Posts on Consumer Behavior
Marketing strategies need to include families with adult kids and grandparents under the same roof.
What was once meant to speed up the sales process is slowing it down.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.