Business Accounting
These 5 Economic Trends Will Drive Consumer Spending in 2024
Consumers have been spending like there's no tomorrow — but has tomorrow finally arrived?
Consumer Behavior
Entrepreneurs
The Science of Valentine’s Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want
Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.
Thought Leaders
You Have to Tap Into Your Customers’ Subconscious to Keep Them Coming Back. Here’s How.
Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.
Building a Business
Accelerate Growth by Seeing Your Business Through Your Clients’ Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights.
Marketing
What Is a Money Page, and How Do You Optimize One?
The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?
Thought Leaders
As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
Tech
A New Type of Chatbot User Is On the Rise
Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.
By Mahesh Ram
Business Accounting
3 Types of Reward Programs Every Retail Brand Should Know About
Retailers must be three steps ahead in this fast-moving market.
Thought Leaders
Ecommerce Is the New Normal. Here’s What That Means for Entrepreneurs
3 strategies to strengthen your ecommerce approach to meet changing customer expectations.
By Saagar Govil
Marketing
How to Navigate the Fast-Changing Digital-Marketing Landscape
The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before.
Marketing
Understanding Behavioral Economics Can Help Your Business Grow
Give your business a boost by learning consumer psychology.
Tech
Yaniv Altshuler Uses Big Data and Artificial Intelligence to Predict Consumer Behavior
The computer scientist and entrepreneur explains how his technology empowers banks, retailers, and other businesses.
Marketing
Multigenerational Households Are Influencing North American Retail Trends
Marketing strategies need to include families with adult kids and grandparents under the same roof.
Marketing
Why Sales Development Representatives Are Becoming Obsolete
What was once meant to speed up the sales process is slowing it down.
By Chris Smith
Business Branding
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
By Gene Marks
Marketing
I Followed the Process. Where’s My 6 Figures in 6 Months?
Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.
Marketing
The ‘Why Before You Buy’ Is Key to Connecting With Customers
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Marketing
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Building a Business
Has Innovation Reached Its Breaking Point?
Despite the collective suggestion, innovation is not dead. In fact, you can revive it in three easy steps.
By Per Bylund
Building a Business
Pure Physical Retail May Be Doomed
Smartphones and mobile apps are brick-and-mortar's wrecking ball, but they can also be what saves it.
By Matt Asay
Building a Business
How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want
Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Marketing
Music to Marketers’ Ears: Americans Don’t Totally Hate Waiting On Hold
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.