Consumer Behavior

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Growing a Business

You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back. Here's How.

Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.

Growing a Business

Accelerate Growth by Seeing Your Business Through Your Clients' Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights.

Marketing

What Is a Money Page, and How Do You Optimize One?

The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?

Thought Leaders

As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities

With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.

Science & Technology

A New Type of Chatbot User Is On the Rise

Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.

Money & Finance

3 Types of Reward Programs Every Retail Brand Should Know About

Retailers must be three steps ahead in this fast-moving market.

Thought Leaders

Ecommerce Is the New Normal. Here's What That Means for Entrepreneurs

3 strategies to strengthen your ecommerce approach to meet changing customer expectations.

Marketing

How to Navigate the Fast-Changing Digital-Marketing Landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before.

Social Media

Do Influencers Actually Nudge Audience To Buy?

With the advent of influencer marketing, the online selling space has changed quite a bit. Here's what we think about it

Marketing

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology.

Marketing

ITCAN Adapts To Changing Consumer Needs Amidst Accelerated Shift Towards Online Platforms Through The COVID-19 Crisis

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Growth Strategies

Knock-on Effects Of COVID-19 On Consumer Behavior And How Businesses Can Prepare For Them

It can be said that COVID-19 has changed the way we work, communicate, and shop more than any other disruption in this decade

Franchises

Ferns N Petals Is Thriving Like Never Before

As millennials and Gen Z increasingly celebrate occasions with quality gifting, Meeta Gutgutia, Co-Founder, Ferns N Petals, elaborates how the brand is enabling increased customer retention and higher ticket sizes to facilitate franchise profitability

Growth Strategies

Factors Impacting The Growth of Cold Supply Chain Sector in India

As a country with the predominant industry being farming, the need on developing the supply chain with the focus on temperature control is nascent and highly disorganised

Growth Strategies

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer