Consumer Behavior

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.

Gene Marks

· 4 min read

I Followed the Process. Where's My 6 Figures in 6 Months?

Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.

Michael Houlihan & Bonnie Harvey

· 5 min read

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.

Allison Checchi

· 4 min read

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.

Tracey Wallace

· 9 min read

Has Innovation Reached Its Breaking Point?

Despite the collective suggestion, innovation is not dead. In fact, you can revive it in three easy steps.

Per Bylund

· 6 min read

Pure Physical Retail May Be Doomed

Smartphones and mobile apps are brick-and-mortar's wrecking ball, but they can also be what saves it.

Matt Asay

· 5 min read

How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.

Michelle Goodman

· 2 min read

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.

Kim Lachance Shandrow

· 3 min read