Consumer Behavior - Page: 2

The Art of Creating Great Products

A great way to designing is to have a detailed knowledge of the who consumes your products and how they use them

Rohan Batra

Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

Why Sales Development Representatives Are Becoming Obsolete

What was once meant to speed up the sales process is slowing it down.

Chris Smith

Advantage Technology For Unorganised Sector

Micro retailers are finally getting access to tool that help them strengthen their sourcing capabilities and better compete with their more organized counterparts

Preeti Vasudevan

Emerging Trends in Consumer Behavior and Awareness About E- Waste Disposal

India currently recycles less than 2% of the total e-waste it produces annually,which has to change

V Ranganathan

Planning to Enter Indian Market? Here's Why You Should Opt for a Partnership

Indian Economy is buzzing and witnessing a growth trajectory which no other global economy is able to compete with.

Nidhi Singh

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.

Gene Marks

I Followed the Process. Where's My 6 Figures in 6 Months?

Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.

4 Marketing Lessons From Marvel Movies

They have mastered it and they know it!

Ritu Kochar