Consumer Behavior - Page: 3

How financial services can respond to evolving consumer behavior

Understanding the nuances and variations in how consumers choose to use online channels is important in the rush to digitize financial services.

How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.