Consumer Psychology

Will Pain or Promise Inspire Your Customers to Take Action?

To get your customers to take action, you have to consider what will really inspire them.

Jeffrey Shaw

3 Ways to Educate Buyers Online

With science on your side, making the effort will pay dividends.

Lucas Miller

How Convenience Is Marking a New Wave in the Service Industry

Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.

Aimee Tariq

8 Psychological Tricks to Increase Conversion Rates for SaaS Startups

These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.

Manno Notermans

Don't Just Disrupt How Consumers Think: Walk Your Talk

Disrupting means nothing if you're not creating real value.

Aytekin Tank

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

Gene Marks

4 Psychological Truths to Make Selling Easier

Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.

Greg McBeth

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Rashan Dixon

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.

Gene Marks

It's Official: Customers Prefer Sustainable Companies

An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.