Consumer Psychology

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Rashan Dixon

· 5 min read

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.

Gene Marks

· 4 min read

It's Official: Customers Prefer Sustainable Companies

An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.

Michael Houlihan & Bonnie Harvey

· 5 min read

5 Sneaky Psychology Tricks Advertisers Use to Get Our Business

Pay attention to the tricks that 'get' you. Then replicate them in your own business.

Pius Boachie

· 8 min read

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it

Sujan Patel

· 4 min read

10 Psychological Tricks to Boost Your Website's Sales

The least nudge is often all that is needed to get a wavering customer to purchase.

John Rampton

· 7 min read

· 3 min read

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.

Mark Daoust

· 6 min read

Use Tradition and Ritual to Thrive In the Experience Economy

Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.

Allen Han

· 4 min read

Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.

Aleks Kang

· 4 min read

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.

Gretchen Littlefield

· 4 min read