Consumer Psychology

News and Articles About Consumer Psychology

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions
Consumer Psychology

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
Anna Johansson
3 Ways to Use the Power of Persuasion in Your Marketing
Marketing Bootcamp

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
8 Psychological Insights Into the Brain That Will Improve Your Marketing
Marketing Bootcamp

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
To Get a Premium Price Exceed What Your Customer Expects
Marketing Bootcamp

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
A Primer on Price Splitting: Why You Should Beware
Marketing Bootcamp

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Doug and Polly White
Effective Marketing Appeals to Emotions Instead of Reason
Marketing Bootcamp

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
3 Fundamentals of Better Customer Experiences
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Toby Bottorf
Why We Click: The Simple Psychology Behind Calls to Action
Marketing Bootcamp

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Cynthia Price
How Consumer Insights Can Turbo Charge Your Brand's Marketing
Marketing Bootcamp

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
How to Design the Perfect Logo (Infographic)
Marketing Bootcamp

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
8 Psychological Triggers to Optimize Your Pricing Page
Marketing Bootcamp

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Talia Wolf
4 Ways to Use Psychology to Win Your Competition's Customers
Marketing Bootcamp

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Nir Eyal
To Sell Products to Millennials, First Invite Them To Help Develop It
Millennials

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton