Consumer Psychology

Marketing

Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here's How to Get Into Your Customer's Minds.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your product or service. Knowing how your ideal customer thinks and their buying trends will drastically increase sales in your business.

Branding

Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers

Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.

Marketing

Amazon Uses These Psychological Tricks To Take Your Money on Prime Day

Don't fall victim to these Amazon Prime Day traps.

Branding

Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression

You need to sell a story to sell your product. The psychology of branding is the key to it.

Marketing

The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.

Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.

Growing a Business

5 Proven Tips to Better Understand Your Audience and Drive Sales

You can't sell to your ideal buyer if you don't know the first thing about them.

Living

The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want

Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.

Thought Leaders

As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities

With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.

Marketing

Understand These 3 Things Before Crafting a Growth Strategy

It is essential to know the who, where and why before putting the strategic pen to paper.

Thought Leaders

This Entrepreneur's Travel Company Actually Grew During The Pandemic – Here's What That Says About Buyer Psychology

Customer acquisition plummeted 90%, but the business bounced back.

Marketing

How to Use Digital Consumer Psychology to Stand Out From the Competition

With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.

Marketing

Will Pain or Promise Inspire Your Customers to Take Action?

To get your customers to take action, you have to consider what will really inspire them.

Marketing

6 Ways You Can Leverage Consumer Psychology to Drive More Sales

You may be surprised how easy it can be.

Growth Strategies

Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them

There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.

Growth Strategies

Sweden's Storytel And UAE's Kitab Sawti Officially Merge In A Bid To Create The World's Largest Arabic Audiobook Library

Storytel founder and CEO Jonas Tellander and Kitab Sawti founder Sebastian Bond on building a business that encourages greater love for stories.