More Posts on Consumer Psychology
Want to Increase Your Tipped Employees' Pay Without Spending A Dime?
A richer color scheme encourages customers to tip a lot more.
It's Official: Customers Prefer Sustainable Companies
An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.
5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
Pay attention to the tricks that 'get' you. Then replicate them in your own business.
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are.
10 Psychological Tricks to Boost Your Website's Sales
The least nudge is often all that is needed to get a wavering customer to purchase.
3 Unconventional Sales Tactics That Will Close More Deals
If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
Use Tradition and Ritual to Thrive In the Experience Economy
Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.
Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
Women are leading effective consumer boycotts of companies that do business with Trump brands.
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.