Consumer Psychology

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology.

Entrepreneur Store

· 2 min read

8 Psychological Tricks to Increase Conversion Rates for SaaS Startups

These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.

Manno Notermans

· 7 min read

Don't Just Disrupt How Consumers Think: Walk Your Talk

Disrupting means nothing if you're not creating real value.

Aytekin Tank

· 6 min read

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

Gene Marks

· 4 min read

4 Psychological Truths to Make Selling Easier

Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.

Greg McBeth

· 7 min read

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Rashan Dixon

· 5 min read

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.

Gene Marks

· 4 min read

It's Official: Customers Prefer Sustainable Companies

An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.

Michael Houlihan & Bonnie Harvey

· 5 min read

5 Sneaky Psychology Tricks Advertisers Use to Get Our Business

Pay attention to the tricks that 'get' you. Then replicate them in your own business.

Pius Boachie

· 8 min read

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it

Sujan Patel

· 4 min read

10 Psychological Tricks to Boost Your Website's Sales

The least nudge is often all that is needed to get a wavering customer to purchase.

John Rampton

· 7 min read