Consumer Psychology

News and Articles About Consumer Psychology

Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
Make More Happen

Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.
Aleks Kang
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
Make More Happen

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Trust Science to Help You Build Your Personal Brand
Make More Happen

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
Make More Happen

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Roger Dooley
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
Online Reviews Are the New Social Proof
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
3 Steps You Can Take Now to Unlock Your Inner Innovator
Innovation

3 Steps You Can Take Now to Unlock Your Inner Innovator

Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
Charlie Harary
Content Marketing Isn't Really About Your Content
Content Marketing

Content Marketing Isn't Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
Aaron Agius
6 Ways To Increase Your Brand's Online Credibility
Credibility

6 Ways To Increase Your Brand's Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Ajay Paghdal
The Unconscious Power of Brands
Consumer Psychology

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Darrah Brustein
A Better Understanding of Consumer Psychology Will Earn You More Online Conversions
Consumer Psychology

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
Anna Johansson
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
8 Psychological Insights Into the Brain That Will Improve Your Marketing
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
To Get a Premium Price Exceed What Your Customer Expects
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya