Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here's How to Get Into Your Customer's Minds.
In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your product or service. Knowing how your ideal customer thinks and their buying trends will drastically increase sales in your business.
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers
Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.
Don't fall victim to these Amazon Prime Day traps.
You need to sell a story to sell your product. The psychology of branding is the key to it.
Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.
You can't sell to your ideal buyer if you don't know the first thing about them.
The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want
Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
It is essential to know the who, where and why before putting the strategic pen to paper.
This Entrepreneur's Travel Company Actually Grew During The Pandemic – Here's What That Says About Buyer Psychology
Customer acquisition plummeted 90%, but the business bounced back.
With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.
To get your customers to take action, you have to consider what will really inspire them.
You may be surprised how easy it can be.
There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.
Sweden's Storytel And UAE's Kitab Sawti Officially Merge In A Bid To Create The World's Largest Arabic Audiobook Library
Storytel founder and CEO Jonas Tellander and Kitab Sawti founder Sebastian Bond on building a business that encourages greater love for stories.