Consumer Psychology: Page 4
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Trust Science to Help You Build Your Personal Brand
Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
The Intersection of Psychology and Marketing
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
3 Steps You Can Take Now to Unlock Your Inner Innovator
Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
How to Build an ECommerce Store For Your Retail Clients
Delivering on such a demand is way too common and simpler now.
Content Marketing Isn't Really About Your Content
Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
6 Ways To Increase Your Brand's Online Credibility
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
The Unconscious Power of Brands
As you design your marketing, have you considered the emerging field of neuromarketing?
Marketing Tricks Every Startup Should Follow
Startups place marketing on the second step of the growth strategy, losing out on critical components that accelerate business growth.
A Better Understanding of Consumer Psychology Will Earn You More Online Conversions
The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion requires the ability to alter not just action but attitude.
8 Psychological Insights Into the Brain That Will Improve Your Marketing
The more you know about the human mind, the better you'll be able to sell.