Consumer Psychology | Page 2

Marketing

Content Marketing Isn’t Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.

By Aaron Agius

Marketing

6 Ways To Increase Your Brand’s Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.

By Ajay Paghdal

Marketing

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?

By Darrah Brustein

Building a Business

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.

By Anna Johansson

Marketing

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.

By Laura Entis

Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.

By Neil Patel

Building a Business

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.

By Pratik Dholakiya

Marketing

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?

By Doug and Polly White

Marketing

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.

By Jeremy Ellens

Marketing

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.

By Toby Bottorf

Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.

By Cynthia Price

Marketing

How Consumer Insights Can Turbo Charge Your Brand’s Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.

By Shannon McCoy

Marketing

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.

By Kim Lachance Shandrow

Building a Business

The Psychological Trigger That’s Confusing Your Customers

And what you can do about it.

By Talia Wolf

Building a Business

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.

By Talia Wolf

Marketing

4 Ways to Use Psychology to Win Your Competition’s Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.

By Nir Eyal

Building a Business

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

By Christie Garton

Thought Leaders

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.

By Tony Lopresti

Building a Business

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.

By Wensdy Von Buskirk

Building a Business

15 Psychological Triggers to Convert Leads Into Customers

Here's how you can get more customers who can't wait to buy your products and services.

By Akshay Nanavati