Roger Dooley

Roger Dooley

Author, Keynote Speaker, Entrepreneur
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and writes the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
How Putting Profit First Prevents Entrepreneurial Crises
Finance

How Putting Profit First Prevents Entrepreneurial Crises

I could have avoided a million-dollar bank scare with the strategies in Mike Michalowicz's book, Profit First.
5 Ways Buying Lunch for a Client Makes You More Persuasive
Sales Strategies

5 Ways Buying Lunch for a Client Makes You More Persuasive

Research shows there are many unexpected benefits from picking up the tab for lunch, aside from deducting your meal.
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
Take It From The Pros

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.