Author, Keynote Speaker, Entrepreneur
Roger Dooley is the author of
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
(Wiley), and writes the popular blog Neuromarketing
. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.