About Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and writes the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
More From Roger Dooley
Business Partnership
Never Underestimate Just How Stressful a Business Partnership Can Be
Take steps early to prevent big problems later.
Finance
How Putting Profit First Prevents Entrepreneurial Crises
I could have avoided a million-dollar bank scare with the strategies in Mike Michalowicz's book, Profit First.
Sales Strategies
5 Ways Buying Lunch for a Client Makes You More Persuasive
Research shows there are many unexpected benefits from picking up the tab for lunch, aside from deducting your meal.
Marketing
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.