Christie Garton
Founder of 1,000 Dreams Fund
Christie Garton is an award-winning social entrepreneur, author and creator of the 1,000 Dreams Fund (1000dreamsfund.org), a social enterprise which empowers young women in the U.S. through scholarships and life-changing advice. Garton is the author of the best-selling college guidebook for women, U Chic: College Girls' Real Advice for Your First Year (& Beyond!) (4th Edition, Sourcebooks 2015) and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever(AMACOM 2013). Garton has contributed to USA Today, The Wall Street Journal, The Huffington Post and U.S.News & World Report. She holds a J.D. from the University of Pennsylvania.
Marketing to Millennials
3 Things Businesses Can Learn From Millennials
Learning the habits, interests and personality traits of this vibrant demographic will grow your brand.
Marketing Bootcamp
4 Marketing Tactics for Appealing to Generation Z
The generation just now graduating high school is similar to but distinct from their millennial older siblings.
Women in Business
Why Access Is the Key to Women's Equality in the Workforce
Women need experiences, resources and support to take a seat at the table.
Marketing Bootcamp
3 Brand Experience Strategies to Attract Millennials
Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Social Entrepreneurship
4 Strategies for Making Your Social Enterprise Stand Out From the Crowd
An increasing number of companies are carving out a place in the market by appealing to the desire of customers to do good. Don't underestimate how competitive it can be.
Marketing Bootcamp
How to Win Millennial Brand Ambassadors in 3 Steps
Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Social Entrepreneurs
You Can Do Good by Doing Well, If You Pick the Right Social Enterprise Model
Since both consumers and energetic young employees prefer companies dedicated to social good, philanthropy is a viable business strategy.
Millennials
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Marketing Bootcamp
You Must Do Good For Your Brand to Do Well With Millennials
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Marketing Bootcamp
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Marketing Bootcamp
Marketers: The 3 Differences Between Millennial Guys and Gals
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Marketing Bootcamp
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.