Christie Garton is an award-winning social entrepreneur, author and creator of the 1,000 Dreams Fund (1000dreamsfund.org), a social enterprise which empowers young women in the U.S. through scholarships and life-changing advice. Garton is the author of the best-selling college guidebook for women, U Chic: College Girls' Real Advice for Your First Year (& Beyond!) (4th Edition, Sourcebooks 2015) and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever(AMACOM 2013). Garton has contributed to USA Today, The Wall Street Journal, The Huffington Post and U.S.News & World Report. She holds a J.D. from the University of Pennsylvania.
About Christie Garton
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Channel their passion and desire for meaningful work into projects that give them real opportunities to gain leadership experience.
Future of Entrepreneurship
Women need experiences, resources and support to take a seat at the table.
Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
An increasing number of companies are carving out a place in the market by appealing to the desire of customers to do good. Don't underestimate how competitive it can be.
Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Since both consumers and energetic young employees prefer companies dedicated to social good, philanthropy is a viable business strategy.
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.