Marketing
Why Emotional Branding is Out and Functional Loyalty Is In
Emotional branding is no longer enough. Today's consumers reward functionality, not just familiarity.
Consumer Psychology
Marketing
Amazon Uses These Psychological Tricks To Take Your Money on Prime Day
Don't fall victim to these Amazon Prime Day traps.
Business Branding
Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression
You need to sell a story to sell your product. The psychology of branding is the key to it.
Marketing
The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It.
Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.
By Jason Feifer
Building a Business
5 Proven Tips to Better Understand Your Audience and Drive Sales
You can't sell to your ideal buyer if you don't know the first thing about them.
By Lucas Miller
Entrepreneurs
The Science of Valentine’s Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want
Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.
Thought Leaders
As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
Marketing
Understand These 3 Things Before Crafting a Growth Strategy
It is essential to know the who, where and why before putting the strategic pen to paper.
By Andrea Olson
Thought Leaders
This Entrepreneur’s Travel Company Actually Grew During The Pandemic – Here’s What That Says About Buyer Psychology
Customer acquisition plummeted 90%, but the business bounced back.
Marketing
How to Use Digital Consumer Psychology to Stand Out From the Competition
With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.
By Kevin Leyes
Marketing
Will Pain or Promise Inspire Your Customers to Take Action?
To get your customers to take action, you have to consider what will really inspire them.
By Jeffrey Shaw
Marketing
6 Ways You Can Leverage Consumer Psychology to Drive More Sales
You may be surprised how easy it can be.
Online Presence
3 Ways to Educate Buyers Online
With science on your side, making the effort will pay dividends.
By Lucas Miller
Building a Business
How Convenience Is Marking a New Wave in the Service Industry
Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.
By Aimee Tariq
Marketing
Understanding Behavioral Economics Can Help Your Business Grow
Give your business a boost by learning consumer psychology.
Building a Business
8 Psychological Tricks to Increase Conversion Rates for SaaS Startups
These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.
Building a Business
Don’t Just Disrupt How Consumers Think: Walk Your Talk
Disrupting means nothing if you're not creating real value.
By Aytekin Tank
Building a Business
Bad Yelp Review? It Could Be the Weather.
Research shows a strong correlation between bad weather and unhappy customer reviews.
By Gene Marks
Building a Business
4 Psychological Truths to Make Selling Easier
Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.
By Greg McBeth
Building a Business
4 Ways to Give Your Customers More Control
No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.
By Rashan Dixon
Building a Business
Want to Increase Your Tipped Employees’ Pay Without Spending A Dime?
A richer color scheme encourages customers to tip a lot more.
By Gene Marks
Sustainability
It’s Official: Customers Prefer Sustainable Companies
An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.
Marketing
5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
Pay attention to the tricks that 'get' you. Then replicate them in your own business.
By Pius Boachie
Business Operations & Logistics
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are.
By Ted Chong
Business Operations & Logistics
How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)
If you're struggling to drive urgency in your business, here are three ways to do it
By Sujan Patel
Marketing
10 Psychological Tricks to Boost Your Website’s Sales
The least nudge is often all that is needed to get a wavering customer to purchase.
By John Rampton
