Consumer Psychology: Page 2
Sweden's Storytel And UAE's Kitab Sawti Officially Merge In A Bid To Create The World's Largest Arabic Audiobook Library
Storytel founder and CEO Jonas Tellander and Kitab Sawti founder Sebastian Bond on building a business that encourages greater love for stories.
3 Ways to Educate Buyers Online
With science on your side, making the effort will pay dividends.
How Convenience Is Marking a New Wave in the Service Industry
Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.
Understanding Behavioral Economics Can Help Your Business Grow
Give your business a boost by learning consumer psychology.
A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best
For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.
Bring It On, 2021: Getting Ready For What Is Set To Be The Year Of Intention And Attention
"You must have diversity on the top of your priority list. And by diversity, I mean weave diversity into everything you do."
8 Psychological Tricks to Increase Conversion Rates for SaaS Startups
These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.
A Return To Inspiration: Consumer Trends To Look Out For In 2021
Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.
Don't Just Disrupt How Consumers Think: Walk Your Talk
Disrupting means nothing if you're not creating real value.
Happy Employees Create Happy Customers
"Studies confirm that employee happiness correlates with employee efficiency, creativity, and productivity. This, in turn, has the same effect on customers– proving that happy employees make customers happy."
'Rejection' Is Nothing More Than Social Constructionism
The hard, solid definition of 'rejection' is that it is simply a noun; it is just a thing. It doesn't have any seriousness attached to it. 'Rejection' is no more important than say a bus or a car, or an umbrella.
Lessons from Relationships and Marriage in Developing a Customer Experience Strategy
What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one
Humanizing Customer Experience
Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer
Bad Yelp Review? It Could Be the Weather.
Research shows a strong correlation between bad weather and unhappy customer reviews.
4 Psychological Truths to Make Selling Easier
Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.