Consumer Psychology: Page 5
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
A Primer on Price Splitting: Why You Should Beware
Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Effective Marketing Appeals to Emotions Instead of Reason
Don't waste your advertising dollars telling people your product is better. Explain why they need it.
3 Fundamentals of Better Customer Experiences
"Talk to me like I'm a person. . . not in robot code" is one of them.
Why We Click: The Simple Psychology Behind Calls to Action
4 ways marketers can tap into the human brain to drive customer action.
How Consumer Insights Can Turbo Charge Your Brand's Marketing
To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
How to Design the Perfect Logo (Infographic)
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
The Psychological Trigger That's Confusing Your Customers
And what you can do about it.
8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
4 Ways to Use Psychology to Win Your Competition's Customers
Bringing a better product to market gets you nowhere until customers are in the habit of using it.
UAE's Small Business Market Should Study Customer Lifecycles
While the UAE already presents numerous opportunities for SMBs to seize, the arrival of Expo 2020 in Dubai is going to further enhance prospects for the nation's fledgling businesses.
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?
These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Know Your Shopper to Boost Post-Holiday Sales
Shift your attentions to shoppers' moods and needs to move product and increase revenue.
15 Psychological Triggers to Convert Leads Into Customers
Here's how you can get more customers who can't wait to buy your products and services.