Content Marketing

Online Marketing

Stop Spending So Much Money on Lead Generation and Do This Instead

Always chasing sales, leads and customers is not the way to grow a business.
Content Marketing

How to Produce Content That Doubles Your Sales Funnel Conversion Rate

Understanding your potential customers will ultimately make them paying customers.
Content Strategy

3 Ways Content Brought My Company Back From Bankruptcy

This swimming pool CEO describes his content "epiphany": not to set out to become his industry's most trafficked site but to become "thought leaders on all things aquatic."
Marketing

5 Ways to Get a Journalist to Respond to Your Pitch

You can be heard, you can get great responses to your pitch, you can find the right approach -- however -- you'll rarely recover from being annoying.
Content Marketing

Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.

Finding or creating the right images to illustrate your brand's story can be just as much work as crafting your message.
Content Marketing

The Beginner's Guide to Using Stock Images Without Getting Sued

You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Content Marketing

4 Ways Instant Gratification Has Changed Content Marketing

I want what I want, and I want it now. Even if I will be disappointed with it later.
Content Marketing

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.
Content Marketing

5 Trends Shaping the Future of Content Marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Crowdfunding

10 Tips to Make Your Crowdfunding Campaign a Success

Crowdfunding done right raises money while priming the market for your product.
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