Content Marketing

50 Common Mistakes New Content Marketers Make
content marketing strategy

50 Common Mistakes New Content Marketers Make

Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
Jayson DeMers
10 Mistakes Content Marketers Make
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
5 Reasons You Need a Content Marketing Strategy Right Now
Content Strategy

5 Reasons You Need a Content Marketing Strategy Right Now

You don't want to haphazardly produce content without first devising a strategy.
Neil Patel
The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
Writing

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales

61 questions to create magic through your (improved) business-writing skills
Yatin Khulbe
6 Proven Ways Content Marketing Benefits your Small Business
Content Marketing

6 Proven Ways Content Marketing Benefits your Small Business

Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.
5 Ways Worthless Content Is Driving Away Your Readers
Content Marketing

5 Ways Worthless Content Is Driving Away Your Readers

Think you made a bad post? I promise you, it could be worse.
Ryan Erskine
The Content Marketing Arms Race -- to Participate or to Not Participate?
Content Marketing

The Content Marketing Arms Race -- to Participate or to Not Participate?

Creating content is one thing, promoting your content is the key to its effectiveness.
Clint Evans and Joshua Lee
Online Marketing Agencies: Love 'Em or Leave 'Em?
Marketing

Online Marketing Agencies: Love 'Em or Leave 'Em?

Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs.
Jacob Baadsgaard
4 Reasons Your Company Should Use Native Advertising
Native Advertising

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
9 Ways to Speed Up Content Creation and Connect With More Users
Content Marketing

9 Ways to Speed Up Content Creation and Connect With More Users

Apply agile marketing practices to crowdsource knowledge, prioritize critical tasks and know when it's time to move on.
Andrew Raso
5 Ways to Not Write a Guest Blog Post
Writing

5 Ways to Not Write a Guest Blog Post

It's hard to get published on top blogs. Here's a guide about what not to do.
George Chilton
4 Ways to Find the Right Freelance Writer for Your Blog
Freelancers

4 Ways to Find the Right Freelance Writer for Your Blog

Look for a freelance writer who is looking for an ongoing partnership.
Jacob Warwick
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Lydia Belanger
If Your Content Marketing Isn't Working This Is Probably Why
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman