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Content Marketing

Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Marketing

A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite

If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Content Marketing

4 Pro Techniques for Making Fascinating Content

Good storytelling never goes out of style, but engaging visuals and a well-organized structure are what keeps readers on your page.
Email Marketing

Why You Don't Need an Email List to Start a Business

An email list is important, but it's not necessary to start.
Marketing

The Essential Recipe for a Successful Business Campaign

Every campaign is unique in its details but all the successful ones share the same key ingredients.
Publishing

8 Tactics to Build a Multimillion-Dollar Publishing Business

Whether you're a podcaster, author, YouTuber or content marketer, you'll enjoy these top eight lessons I learned for starting and building a successful content creation machine.
Content Marketing

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.
Content Marketing

3 Ways to Stop Overcomplicating Your Content Marketing Strategy

If you set aside the time, you can use the knowledge and tools you already have to create and share more content.
Marketing Strategies

7 Ways to Correct a Failing Marketing Strategy

A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Content Marketing

Why One Talent Manager Says Digitally Native Content Creators Are Not Just a Trend

Lisa Filipelli sat down with Jessica Abo to discuss why companies should embrace native content creators.
Marketing

With So Many Options for Marketing Your Business, What Content Should You Promote Where?

Your company typically has seven layers of content marketing. Here are tips for each layer.