Content Marketing

4 Ways to Find the Right Freelance Writer for Your Blog
Freelancers

4 Ways to Find the Right Freelance Writer for Your Blog

Look for a freelance writer who is looking for an ongoing partnership.
Jacob Warwick
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Lydia Belanger
If Your Content Marketing Isn't Working This Is Probably Why
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman
5 Marketing Tactics You Can Borrow From Popular Hotels
Marketing Ideas

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Firas Kittaneh
Content Marketing Takes Time, But Can Add Huge Value
Make More Happen

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Jim Joseph
How to Avoid Potential Pitfalls With User-Generated Content
User-generated Content

How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Ayodeji Onibalusi
How to Use Content to Create Trust With Users
Ask the Expert

How to Use Content to Create Trust With Users

It comes down to three things.
Sujan Patel
Want to Develop a Memorable Blog? Here Are 3 Keys for Doing Just That.
Blogging

Want to Develop a Memorable Blog? Here Are 3 Keys for Doing Just That.

Remember: The field out there is crowded, so you have to think strategically.
Anna Johansson
5 Content Strategy Lessons Pokémon Go Can Teach You.
pokemon go

5 Content Strategy Lessons Pokémon Go Can Teach You.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
Yatin Khulbe
From Clicks to Customers: 5 Ways to Improve Website Sales
Ready to Launch

From Clicks to Customers: 5 Ways to Improve Website Sales

Learn how to use your website as an important revenue-driving tool for your business.
Comcast Business
8 Types of Updates You Should Be Sharing With Your Social Media Followers
Content Strategy

8 Types of Updates You Should Be Sharing With Your Social Media Followers

'What's the ROI of your mother?' is the question to ask yourself, when figuring out the value potential content could have for your readers.
Sujan Patel
10 Things You Need to Learn From Apple's Marketing
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
Creating Good Content Is Your Best Business Strategy
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Brett Relander
Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Andrea Huspeni