Digital Media

Branding

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.

How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one- or two-person team.

People's 'Sexiest Man Alive' Dwayne 'The Rock' Johnson on How to Be a YouTube Star

With a little help from his YouTube friends, The Rock launched his YouTube channel, Seven Bucks Digital Studios.

Arianna Huffington to Leave Huffington Post

'I thought HuffPost would be my last act. But I've decided to step down as HuffPost's editor-in-chief to run my new venture, Thrive Global,' she tweeted.

3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.

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To date, the online video network focused on food, travel and lifestyle-related content, has raised $80.3 million.
YouTube

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Strategy

Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.