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The Power of Digital for Small Businesses Nicole Walters, CEO and founder of Inherit Learning Company, chats with Jonathan Morris, founder of Fort Worth Barber Shop, about the importance of having a digital footprint.

By Nicole Walters

Opinions expressed by Entrepreneur contributors are their own.

Some small businesses may think they don't need to invest time and resources on a digital presence — but that's a big mistake, says Jonathan Morris, founder of Fort Worth Barber Shop, Hotel Dryce and host of Self Employed on the Magnolia Network.

In a conversation with Nicole Walters, founder and CEO of Inherit Learning Company and star of USA Network's She's The Boss, Morris explains, "If you're in a space that has not been historically digitally savvy, it is an opportunity to move past competitors." As he learned with his old school barbershop business, a digital presence allows new customers to find you and interact with your brand and understand what sets you apart. "Social media isn't just a means to make sales, it is a branding tool," he explains. "It helps consumers make a more informed decision about why they want to connect with your business and support what you're doing."

Nicole Walters

Founder & CEO Inherit Learning Company and Star of “She’s The Boss” on USA Network

Nicole Walters is a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew and built a million-dollar business in one short year. Walters is the Founder & CEO InheritLearning.com and star of She’s The Boss. All episodes of She’s The Boss are available now on USANetwork.com and the USA Network app.

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