More From This Topic

Exploring New Markets

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Technology

Why You Won't Be Playing Super Mario Bros. in VR Anytime Soon

While Nintendo is investigating virtual reality technology, it is focusing on its forthcoming NX console until VR becomes more mainstream.
Exploring New Markets

What Entrepreneurs Must Know Before Entering New Markets

Considering Cuba? Iran? Instead of feeling overwhelmed, check out these three pieces of advice to get you started.
Entrepreneur Mindset

9 Lessons Explorers Can Teach You From Their Impossible Expeditions

Draw inspiration from stuntmen, aviators, mountain climbers and other opportunists who conquered against the odds.
Investors

How Investors Value New Category Creation

Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.
Cuba

The Challenges of Doing Business in Cuba

Relations are thawing, but entrepreneurs should tread carefully.
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Uber

What Uber Has Learned About Expansion, Hurdles and Growing Pains

In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Exploring New Markets

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue