Exploring New Markets

News and Articles About Exploring New Markets

The Best Location for Your Startup Is Where Your Customers Are
Location

The Best Location for Your Startup Is Where Your Customers Are

What draws venture investor interest? Traction.
Jeff Harbach
From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again
Exploring New Markets

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Lydia Belanger
Why You Won't Be Playing Super Mario Bros. in VR Anytime Soon
Technology

Why You Won't Be Playing Super Mario Bros. in VR Anytime Soon

While Nintendo is investigating virtual reality technology, it is focusing on its forthcoming NX console until VR becomes more mainstream.
Lydia Belanger
What Entrepreneurs Must Know Before Entering New Markets
Exploring New Markets

What Entrepreneurs Must Know Before Entering New Markets

Considering Cuba? Iran? Instead of feeling overwhelmed, check out these three pieces of advice to get you started.
Konstantin Makarov
9 Lessons Explorers Can Teach You From Their Impossible Expeditions
Entrepreneur Mindset

9 Lessons Explorers Can Teach You From Their Impossible Expeditions

Draw inspiration from stuntmen, aviators, mountain climbers and other opportunists who conquered against the odds.
Adam Toren
How Investors Value New Category Creation
Investors

How Investors Value New Category Creation

Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.
Anthony Kennada
The Challenges of Doing Business in Cuba
Cuba

The Challenges of Doing Business in Cuba

Relations are thawing, but entrepreneurs should tread carefully.
Jason Ankeny
Why Even Startups Need to Find New Markets for Established Products
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Zeynep Ilgaz
What Uber Has Learned About Expansion, Hurdles and Growing Pains
Uber

What Uber Has Learned About Expansion, Hurdles and Growing Pains

In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.
Catherine Clifford
How Companies Are Trying to Bring Marijuana Ads Online
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
How to Survive In a Market That You're Inventing
Exploring New Markets

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
Robert Wallace
The 3 Essentials of Expanding Into Other Countries
Expansion

The 3 Essentials of Expanding Into Other Countries

For firms with global clients, expanding services into new markets is the logical next step. But actually taking that step will require careful planning, research and patience.
Zach Cutler
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Facebook

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
Arjun Kharpal
A World of Customers Is Waiting to Read Your Website in Their Language
Translation

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Ian Henderson