Exploring New Markets

How These Co-Founders Balanced Growing Families With an Unexpectedly Fast-Growing Company

One co-founder was pregnant and the other was breastfeeding when Revolution Foods entered a new market and got more than twice as much business as planned.

When Is the Best Time for My Company to Enter a New Market?

Expansion into new markets can help businesses find new revenue streams and increase brand awareness or stave off competition.

3 Tips for Starting a Company in an Unfamiliar Industry

Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.

Why Anti-Aging Products Are the New Startup Frontier

The anti-aging market is flourishing -- and boomers are both its potential investors and customers.

6 Questions You Should Ask Before Moving Your Company to a New Location

When it comes to big decisions like opening up a new location, it often helps to sweat the small stuff. Here's a quick list of questions I ended up having to ask myself when my company made the move from New York to St. Louis.

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Location

The Best Location for Your Startup Is Where Your Customers Are

What draws venture investor interest? Traction.
Exploring New Markets

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Technology

Why You Won't Be Playing Super Mario Bros. in VR Anytime Soon

While Nintendo is investigating virtual reality technology, it is focusing on its forthcoming NX console until VR becomes more mainstream.
Exploring New Markets

What Entrepreneurs Must Know Before Entering New Markets

Considering Cuba? Iran? Instead of feeling overwhelmed, check out these three pieces of advice to get you started.
Entrepreneur Mindset

9 Lessons Explorers Can Teach You From Their Impossible Expeditions

Draw inspiration from stuntmen, aviators, mountain climbers and other opportunists who conquered against the odds.
Investors

How Investors Value New Category Creation

Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.
Cuba

The Challenges of Doing Business in Cuba

Relations are thawing, but entrepreneurs should tread carefully.
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Uber

What Uber Has Learned About Expansion, Hurdles and Growing Pains

In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.