Exploring New Markets

Expansion

The 3 Essentials of Expanding Into Other Countries

For firms with global clients, expanding services into new markets is the logical next step. But actually taking that step will require careful planning, research and patience.
Facebook

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
Translation

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Ask Entrepreneur

This Caterer Wants to Be an Event Planner. Our Experts Suggests Some First Steps.

Start small and leverage your current client base to expand into a new field.
Growth Strategies

This Startup Wants to Reverse the Tide on Our Overfished Oceans

Amy Novogratz and Mike Velings are in the process of getting an investment fund off the ground that will identify and invest in technologies that aim to grow the fish-farming business.
Growth Strategies

Starbucks Now Offers Fizz as a Customized Add-On in Some Shops

Pumpkin spice latteā€¦ with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.
Franchises

Papa Murphy's, Wingstop Expanding Franchises to the United Arab Emirates

Two U.S. restaurant franchises, Papa Murphy's and Wingstop, announced plans this week to expand in the Middle East, starting with the UAE.
Growth Strategies

Preparing for an International Conference

From safety precautions to avoiding cultural no-no's, here's how to plan for an international conference with ease.
Innovation Now

Youngstown, Ohio, a Leader in 3-D Printing and Manufacturing Innovation, Says Obama

In his State of the Union address, the President talked about the need to supercharge U.S. manufacturing and gave a nod to this Midwestern town.
Growth Strategies

How to Set Your Business Up to Bid on Federal Government Contracts

The federal government is the largest buyer of goods or services in the U.S. Here is what you need to do to prepare for doing business with it.
Innovation Now

PopTech's Andrew Zolli on Resilience and Solving World Problems

The executive director of PopTech, which hosts an annual conference in Camden, Maine, talks about trends in social entrepreneurship and how to thrive amid disruption.
Growth Strategies

Dell's Women's Entrepreneur Network Heads to Turkey?

Why the computer giant has set its sights on women entrepreneurs -- and what it hopes to accomplish in Istanbul this June.
Growth Strategies

Going Global: Where Obama, Romney Stand on Trade

In the U.S., exporting and improved trade relations have become economic bright spots for small-business owners. We look at each candidate's global views.
Growth Strategies

Should You 'Write the Book' on Your Business?

It's never a bad thing to be recognized as an expert in your industry -- and nothing says 'expert' like having your name on the cover of a book.
Growth Strategies

How to Know When It's Time to Walk Away

Starting a business takes passion -- and often a reality check. Here's how to know when moving on might be the best thing for your business.

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