Exploring New Markets: Page 2

Growing a Business

What Entrepreneurs Must Know Before Entering New Markets

Considering Cuba? Iran? Instead of feeling overwhelmed, check out these three pieces of advice to get you started.

Thought Leaders

9 Lessons Explorers Can Teach You From Their Impossible Expeditions

Draw inspiration from stuntmen, aviators, mountain climbers and other opportunists who conquered against the odds.

Buying / Investing in Business

How Investors Value New Category Creation

Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.

Business News

The Challenges of Doing Business in Cuba

Relations are thawing, but entrepreneurs should tread carefully.

Marketing

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.

Growing a Business

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.

Growing a Business

The 3 Essentials of Expanding Into Other Countries

For firms with global clients, expanding services into new markets is the logical next step. But actually taking that step will require careful planning, research and patience.

Business News

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.

Marketing

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.

Business News

This Caterer Wants to Be an Event Planner. Our Experts Suggests Some First Steps.

Start small and leverage your current client base to expand into a new field.

Business Ideas

This Startup Wants to Reverse the Tide on Our Overfished Oceans

Amy Novogratz and Mike Velings are in the process of getting an investment fund off the ground that will identify and invest in technologies that aim to grow the fish-farming business.

Growing a Business

Starbucks Now Offers Fizz as a Customized Add-On in Some Shops

Pumpkin spice latte… with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.

Franchise

Papa Murphy's, Wingstop Expanding Franchises to the United Arab Emirates

Two U.S. restaurant franchises, Papa Murphy's and Wingstop, announced plans this week to expand in the Middle East, starting with the UAE.

Travel

Preparing for an International Conference

From safety precautions to avoiding cultural no-no's, here's how to plan for an international conference with ease.

Growing a Business

Youngstown, Ohio, a Leader in 3-D Printing and Manufacturing Innovation, Says Obama

In his State of the Union address, the President talked about the need to supercharge U.S. manufacturing and gave a nod to this Midwestern town.