Ian Henderson is the chairman and CTO of language service provider Rubric. He has a deep knowledge of globalization issues, technology and distributed team management. Prior to co-founding Rubric, Henderson worked in various management and engineering positions at Siemens (Germany), Expert Software and Phoenix Software (New Zealand) and Berlitz (England).
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Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.