Get All Access for $5/mo

Starbucks Now Offers Fizz as a Customized Add-On in Some Shops Pumpkin spice latte… with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

How 'bout a low-fat, pumpkin spice latte… with bubbles? Soon, you may have a new add-on for your favorite Starbucks order, as the coffee chain is allowing customers in stores in Atlanta and Austin, Texas, to carbonate a selection of coffee and tea beverages.

The stores have served as testing sites for Starbucks' three handcrafted sodas—Golden Ginger Ale, Spiced Root Beer and Lemon Ale— which are carbonated immediately after customers order. While the new sodas have been advertised by Starbucks, the ability to carbonate Starbucks Refreshers, tea and coffee beverages has been less widely publicized.

In Starbucks shops that carry carbonation machines, employees have been asking customers if they want carbonation added, according to a Starbucks spokesperson.

With the new customization option, customers have enjoyed carbonated tea and Refreshers beverages. Starbucks does not recommend carbonating coffee beverages such as Frappuccinos or lattes. Blonde or lighter coffee blends are a possibility, but not recommended.

Related: Starbucks' $450 Metal Gift Cards Expected to Sell Out in Minutes

"It is just an initial test," says a Starbucks spokesperson, who said that the coffee giant does not currently have a firm timeline on when other fizz fans can expect the option in their local Starbucks. However, as more stores gain carbonation machines, Starbucks currently plans to roll out handcrafted sodas and carbonation as an add-on concurrently.

In September, Starbucks filed a trademark application for the term "Fizzio" as a name for beverage-making machines.

Carbonation machines are on the rise. Sodastream, the most popular home carbonation machine, sells products at more than 60,000 retail stores in 45 countries. The recent National Restaurant Association's 2014 Culinary Forecast found that 61 percent of chefs said that house-made soft drinks would be a hot trend in 2014, making it the biggest trend in non-alcoholic beverages.

Starbucks has always featured add-ons, whether they be swapping in soy milk or adding a pump of sugar-free vanilla. As the company rolls out carbonation machines and handcrafted sodas globally, the ability to add fizziness to other beverages could be Starbuck's next frontier.

Related: Did You Say 'Charbucks'? 7 Big Chains That Battled the Name Game

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.