Finding Customers

Branding

Your Customers Won't Trust You Unless You Embrace These 5 Strategies

Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.

Growing a Business

3 Strategies to Keep Your Customers Coming Back For More

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

Growing a Business

How to Align Business and Customer Interests for Long-Term Success

If you have to chase customers, they may be the wrong customers for your business.

Leadership

Are the Days of Good Customer Service Over? These 7 Hacks Can Bring it to Life at Your Company

Blow away the competition by using customer service and customer experience to make your company stand out, and to build true customer engagement and loyalty — while inspiring your employees as well.

Growing a Business

9 Hidden Reasons Your Customers Will Leave You

Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run.

Thought Leaders

3 Ways to Turn Your Customer Leads into Your Biggest Fans

Turning leads into fans isn't complicated. It requires setting the right expectations from the beginning and then exceeding them.

Starting a Business

This Salesman Was Unimpressed with a Local Pizzeria, So He Bought It — and Then Built A $20 Million Restaurant Business

Sometimes, your inner voice that says, "I can do it better" is right. Here are three pieces of advice from a restaurateur who wants you to find similar success.

Leadership

This Principle is the Secret to Making Your Customer Service Irresistible

Customers share a strong desire for recognition: to be seen, acknowledged and appreciated. If you incorporate this into your customer service approach, you're destined for success.

Marketing

Why This Business Metric is Crucial to Understanding Your Business

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.

Business Plans

5 Essential Elements of Your Industry Trends Plan

What you need to include in the market analysis section of your business plan.

Growing a Business

Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.

Leadership

3 Expert Customer Service Language Tips to Never Forget

Follow this customer service advice on three customer service issues involving language.

Leadership

Your Customers Want to Text You — Why Text Messaging is the New Customer Service Channel Customers Love The Most

There is vast promise and power in this simple, often overlooked way of communicating back and forth with your customers.

Leadership

The Ridiculously Easy Guide to Internal Customer Service Training

Eight internal customer service training insights you can put to use at your company today.