News and Articles About Finding Customers
Trust, consistency, quality and branding are all good ways to court high-end customers.
Doug Grimsted, CEO of Aginity, talks about how to be strategic when choosing a market for your business.
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Providing an excellent experience for your customers will help you stay on top.
Make More Happen
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
In the long run, knowing your audience will be highly beneficial to your business.
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
It's easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it's not that simple.
Fostering loyalty increases the likelihood of long-term growth and sustainability.
Normally, I think most "business coaches" are 100 percent full of BS. Then one phone call changed my career.
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Find out which tactics will backfire and what to do instead.