Finding Customers

Growing a Business

My Dad Won a Restaurant in a Poker Game — But It Was Losing Money. Now It's a Historic Business.

In fact, I would argue that every historic business that's still around is exceptionally good at changing with the times.

Growing a Business

Taking Your Product to Market Just Got Way Easier, Thanks to AI

Ready to take a product to market, then 10x the results? Here is your guide.

Business Process

You're Not Too Small for a CRM — Here's Why It Matters For Your Startup

The first sign that you need a CRM often appears when things start falling through the cracks

Branding

Capturing the European Market: Why Trust and Creativity are the Key Levers for Branding Success

Consider these tips to help ensure that your branding is sending the right signals to the right people.

Leadership

Want Loyal Customers? Try These 5 Ways to Inspire Them

When a brand does loyalty right, it's not just about loyalty. It's about belonging.

Growing a Business

Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.

Branding

Your Customers Won't Trust You Unless You Embrace These 5 Strategies

Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.

Growing a Business

3 Strategies to Keep Your Customers Coming Back For More

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

Growing a Business

How to Align Business and Customer Interests for Long-Term Success

If you have to chase customers, they may be the wrong customers for your business.

Leadership

Are the Days of Good Customer Service Over? These 7 Hacks Can Bring it to Life at Your Company

Blow away the competition by using customer service and customer experience to make your company stand out, and to build true customer engagement and loyalty — while inspiring your employees as well.

Growing a Business

9 Hidden Reasons Your Customers Will Leave You

Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run.

Thought Leaders

3 Ways to Turn Your Customer Leads into Your Biggest Fans

Turning leads into fans isn't complicated. It requires setting the right expectations from the beginning and then exceeding them.

Starting a Business

This Salesman Was Unimpressed with a Local Pizzeria, So He Bought It — and Then Built A $20 Million Restaurant Business

Sometimes, your inner voice that says, "I can do it better" is right. Here are three pieces of advice from a restaurateur who wants you to find similar success.

Leadership

This Principle is the Secret to Making Your Customer Service Irresistible

Customers share a strong desire for recognition: to be seen, acknowledged and appreciated. If you incorporate this into your customer service approach, you're destined for success.