From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
You don't want everyone to like you, just the right ones.
Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Ready To Launch
Learn from others' failures. Test your concept. And never, ever give up.
Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Offer a great product or service and keep pushing until you reach this milestone.
Small businesses can -- and should -- target consumers closest to home. Here's how.
An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?
Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
If you don't have any traffic to your page or subscribers to your email list, all of your efforts won't get you the results you're striving for.
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