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Finding Customers - Page: 10
Seeking introductions has evolved to be leaner, but people's attention is ever more scarce.
Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Heat up your cold calling by focusing on the companies that most need your product.