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Generation Z

Influencer Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

These Are the Top 10 Jobs Generation Z Wants

New research from Glassdoor finds that the cohort is excited about working in tech.

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

3 Ways Authentic Leaders Inspire and Retain Employees

People don't want work-fueled robots guiding their companies.

Don't Know How to Reach Gen Z? Just Ask Beautycon.

CEO Moj Mahdara is helping brands across industries connect with the next generation of consumers.

More From This Topic

Project Grow

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.
Trends

4 Workplace Trends Every Small Business Should Know About for 2019

By staying ahead of workforce and technological trends, small businesses will be in a better position to thrive in 2019.
Marketing

How Millennials are Marketing to Gen Z

Traditional marketing is useless.
News and Trends

Gen Z Brings a Whole New Dynamic to the Workforce

Just when you figured out the millennials, here comes a new wave of changes.
Generation Z

Millennials Are Old News: What Does Generation Z Want From Work?

Pay attention to how young employees respond to the professional world to make sure they have the resources they need to succeed.
Editor's Note

The Next Generation of Entrepreneurs Are Amazing. Let's Support Them!

We need to stop the division between 'older generation' and 'younger generation.' That holds both sides back.
Young Entrepreneur

Meet the New Bosses: How These Entrepreneurs Under 20 Are Changing Industries

The next generation isn't coming. It's already here. These are nine young entrepreneurs, including our September issue cover star, worth watching.
Generation Z

How to Market to Someone -- and You Know Who That Is -- Who's Constantly Online

Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?
Ready For Anything

Young Workers No Longer Get the On-the-Job Training They Need -- So They're Finding It Elsewhere

With companies training people less, the most valuable path to success may be pioneering your own career.