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Google AdWords
Marketing
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
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How to Decode Website Metrics to Pump Up Your Online Marketing
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
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Running Display Ads with Google Gets Easier
Add logos, pictures, and rich media to your pay-per-click strategy.
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Bing vs. Google: The Battle for Your Advertising Dollars
Think AdWords is the be-all and end-all of search engine marketing? Think again.
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Get a Grasp on Google's Content Network
Navigate carefully and you can turn a minefield into a goldmine.
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7 Ways to Save on Search Advertising
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Learn how to avoid costly errors and save yourself from big headaches in pay-per-click advertising, specifically AdWords.
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Hit Big on Google With "Turn-the-Corner" Keywords
Attract customers who didn't even know they were looking for you by diverting their attention.
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Using Google to Promote Your Business
Here's how you can use your favorite search engine's cool tools to market your online business.
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Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
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