Google AdWords - Page: 3

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?

Eric Siu

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.

Ann Smarty

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.

Joe Shervell

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.

Eric Siu

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.

Perry Marshall

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.

Perry Marshall

How Ad Tech Fuels Innovation

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.

Ophir Tanz

7 Free Events and Webinars Entrepreneurs Can Take Advantage of During National Small Business Week

Here's how you can get involved in the Small Business Administration's week-long celebration of the American entrepreneur.

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

Brian Sutter

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.

Aaron Agius