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Google AdWords

Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Social Media

New Google+ Dashboard Lets Businesses Manage Multiple Tasks in One Place

Marketers can use the new tool to update and monitor information across tools such as Google+, Google AdWords and Maps.
Marketing

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
Marketing

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
Marketing

How to Mine Google's Gold Mine for Local Businesses

Optimizing Place Pages and garnering five-star reviews can help you beat rivals large and small.
Small Business Heroes

How to Blog and Get Paid

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they're using to search for your products and services.
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Growth Strategies

What Small Businesses Can Learn from Goliath

Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts.
Technology

What's a Call From a New Customer Worth to You?

Google AdWords rings up new bid-per-call feature.
Technology

Why Google's Privacy Changes Are Good for Advertisers

If your small business advertises with the search giant, you may soon find that your placements are even more effective.
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?