Google AdWords

News and Articles About Google AdWords

Why 'Trust Your Gut' Is a Myth
Entrepreneurs

Why 'Trust Your Gut' Is a Myth

When it comes to making tough decisions, those voices in our heads are wrong at least as often as right.
Steve Tobak
Here's How to Crush It With YouTube Influencers
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Mark Fidelman
New Change In Google AdWords Impacts Businesses
Google AdWords

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.
Rocco Baldassarre
A Quick Guide to Starting a Money-Generating Blog
Blogging

A Quick Guide to Starting a Money-Generating Blog

Even with the rise of social media and other cutting-edge web 2.0 marketing platforms, blogging can still form the basis of a successful internet venture.
Brian T. Edmondson
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year
Google

How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year

Don't make and promote dangerous healthcare products. And don't promote fake news. Either action makes you a bad person. And, besides, Google is going to get you.
Thomas Smale
Exploring AdSense? Here's a '101'-Level Primer.
Online Advertising

Exploring AdSense? Here's a '101'-Level Primer.

Google wants to put ads on your site and give you control. How cool is that?
Thomas Smale
How to Drive Marketing Results with Gmail Sponsored Promotions
Online Advertising

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu
3 Alternatives to Amazon Product Ads
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Eric Siu
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
How to Create an Effective Banner Ad
Advertising

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
5 Amazing Tools for Every Internet-Based Entrepreneur
Tools

5 Amazing Tools for Every Internet-Based Entrepreneur

Even in the virtual world, tools make you much more productive.
Toby Nwazor
4 Ways to Find Out How People Found Your Site on Google
Data Analysis

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.
Joe Shervell
Are You Taking Advantage of Google's Local Inventory Ads?
Google

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Eric Siu

Google AdWords is a paid marketing service offered by Google that targets keywords and allows advertisers (usually businesses) to display advertising copy to web users who Google a keyword that is pre-selected by advertisers.  

 

 

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