Google AdWords

News and Articles About Google AdWords

How to Drive Marketing Results with Gmail Sponsored Promotions
Marketing Bootcamp

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Eric Siu
3 Alternatives to Amazon Product Ads
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Eric Siu
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
How to Create an Effective Banner Ad
Marketing Bootcamp

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
5 Amazing Tools for Every Internet-Based Entrepreneur
Tools

5 Amazing Tools for Every Internet-Based Entrepreneur

Even in the virtual world, tools make you much more productive.
Toby Nwazor
4 Ways to Find Out How People Found Your Site on Google
Data Analysis

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.
Joe Shervell
Are You Taking Advantage of Google's Local Inventory Ads?
Marketing Bootcamp

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Eric Siu
3 Questions You Must Answer Before Wasting Money on AdWords
Marketing Bootcamp

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
Perry Marshall
5 Steps to 'Bernie Madoff-Proof' Your Local Advertising
Marketing Bootcamp

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
Perry Marshall
How to Save Your PPC Budget by Using Negative Keywords
Marketing Bootcamp

How to Save Your PPC Budget by Using Negative Keywords

Bidding on the best keywords is only half the battle. 'Negative' keywords are just as important.
Brian Hughes
How Ad Tech Fuels Innovation
Marketing Bootcamp

How Ad Tech Fuels Innovation

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.
Ophir Tanz
This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days
Marketing Bootcamp

This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days

You can do the same. Here are his three strategies you can copy.
Brian Hughes
7 Free Events and Webinars Entrepreneurs Can Take Advantage of During National Small Business Week
Marketing Bootcamp

7 Free Events and Webinars Entrepreneurs Can Take Advantage of During National Small Business Week

Here's how you can get involved in the Small Business Administration's week-long celebration of the American entrepreneur.
Kim Lachance Shandrow
Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST
Marketing Bootcamp

Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST

Submit your questions for the bestselling author of the "Ultimate Guide to Google AdWords," and join us for a livestream Q&A session today.
Erin Schultz

Google AdWords is a paid marketing service offered by Google that targets keywords and allows advertisers (usually businesses) to display advertising copy to web users who Google a keyword that is pre-selected by advertisers.