Influencer Marketing

Influencer Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.
Influencer Marketing

Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Influencer Marketing

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
Influencer Marketing

4 Influencer Marketing Secrets Entrepreneurs Need to Know

It's not just about celebrity status and followers
Instagram Icon

This Family Has 4 Million Instagram Followers -- and the Kids' College Educations Are Already Paid For

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.
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How Christen Dominique Went From Locker Room Makeup Artist to YouTube Star

Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.
Social Media Marketing

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.
Influencer Marketing

When It Comes to Influencers, Fake Engagement Is Only Half the Problem

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.
Board of Directors

The Secret to Making Boards More Successful Is to Make Them More Approachable

Boards sometimes overlook a prime member of their audience: the person on the receiving end.
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This Instagram Photographer Snaps Gorgeous Photos of Cozy Cabins and Fall Foliage. He Also Charges $5,000 Per Post.

Kyle Finn Dempsey's feed is a love letter to the northeast, brimming with homey log cabins, aerial shots of changing leaves and classic vehicles driving along snow-lined roads.
Influencer Marketing

10 Influencer Marketing Trends to Keep Your Eye On

The key is to success is to integrate influencers into your marketing team.
Influencer Marketing

There's a Simple Process to Avoid Working With Influencers With Bot Followers

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it.
Influencers

4 Young Marketing Influencers You Can Learn From

Whether you're a CMO or just trying to build your own brand, these influencers can help you reach your goal.
Influencer Marketing

Are Social Networks Killing the Goose That Laid the Golden Egg?

Falling organic reach is driving influencers away from social platforms.
Influencers

How to Grow Your Brand and Monetize as an Influencer

Being an influencer -- and actually making money -- isn't just about taking a pretty photo.