Influencer Marketing

News and Articles About Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing
Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing isn't just a fad -- it's a way to get a great return on your marketing investment.
Jonathan Long
4 Easy Tips on Executing a Flawless Influencer Campaign
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Aj Agrawal
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
3 Easy Ways to Drive Traffic to Your Online Store
Online Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.
Derek Newton
Fixing the ROI Problem With Influencer Marketing
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Derek Newton
6 Tips on Running Micro-Influencer Campaigns
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Steve Young
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
Influencer Marketing

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Ted Dhanik
8 Tips to Create a Successful Influencer Marketing Campaign
Influencer Marketing

8 Tips to Create a Successful Influencer Marketing Campaign

You don't need to pay big bucks to influencers with inflated followings to succeed.
Jonathan Long
7 Pillars of Being an Influence in Your Market
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
5 Reasons Why You Need to Take Advantage of Influencer Marketing
Influencer Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
Jonathan Long
How to Identify the Perfect Influencer for Your Business
Influencer Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.
John Rampton
8 Steps to Get Your Product Successfully Reviewed by an Influencer
Entrepreneur Network

8 Steps to Get Your Product Successfully Reviewed by an Influencer

From finding the right person to giving appropriate guidelines, here are the steps needed to create a successful campaign.
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Erik Huberman
How to Get Your Branding Noticed
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale