Influencer Marketing

Marketing

How to Become a Leadership Influencer

Executive brands are evolving through the power of expertise, authority and trust.

How to Use Your Instagram to Create a Lucrative Career

Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business.

Danielle Bernstein of WeWoreWhat Desperately Needed a Project Management System Geared Towards Influencers, so She Raised Over $1 Million and Built It Herself. Here's How.

The Instagram influencer leveraged 2.2 million Instagram followers and $1.2 million in seed funding from investors like fashion designer Rebecca Minkoff.

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

More From This Topic

Influencer Marketing

How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.
Instagram Icon

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Entrepreneurs

7 Social Media Lessons You Can Learn From Kylie Jenner

She had advantages, but she made the most of them.
Influencer Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.
Influencer Marketing

Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Influencer Marketing

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
Influencer Marketing

4 Influencer Marketing Secrets Entrepreneurs Need to Know

It's not just about celebrity status and followers

How to Finesse FDA Regulations and Successfully Market Your CBD Business

Despite legalization, the FDA does seriously regulate CBD products.
Instagram Icon

This Family Has 4 Million Instagram Followers -- and the Kids' College Educations Are Already Paid For

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.
YouTube Icon

How Christen Dominique Went From Locker Room Makeup Artist to YouTube Star

Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.