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Influencers

Confessions of an Instagram Influencer

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional.
Influencer Marketing

Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.
Celebrity Endorsement

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
Influencers

Why This Entrepreneur Says It's Smart to Focus on Microinfluencers

Entrepreneur Daniel Greenberg explains why microinfluencers matter in today's digital world.
YouTube Icon

How This Artist Makes Money Off YouTube Without Brand Sponsorships

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
Influencer Marketing

What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape

It could be the key to taking your business from humble startup to household name.
Influencer Marketing

Creators Are Often Influential But They Hate Being Called 'Influencers'

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers -- a term they almost never use.
Influencers

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
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