Influencer Marketing

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

An inside look at the rapidly growing brand-partnership review site for influencers.

Jason Falls

· 6 min read

Jason Falls

· 3 min read

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Jason Falls

· 6 min read

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead.

Jason Falls

· 3 min read

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

Jason Falls

· 7 min read

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.

Jason Falls

· 8 min read

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Jason Falls

· 11 min read

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Jason Falls

· 8 min read

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Jason Falls

· 5 min read

Influencer Marketing Strategy Won't Work Without This One Key Ingredient

Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.

Jonathan Jadali

· 6 min read

Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

Entrepreneur Insider

· 2 min read

What Marketers Need to Know About Influencer Marketing in 2021

Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.

Ismael El-Qudsi

· 7 min read