Influencer Marketing

News and Articles About Influencer Marketing

Why the FTC's Influencer Disclosure Policy Is Completely Off Target
Influencer Marketing

Why the FTC's Influencer Disclosure Policy Is Completely Off Target

The FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught.
Gil Eyal
Here's How to Crush It With YouTube Influencers
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Mark Fidelman
6 Must-Do's When Creating an Influencer Marketing Campaign
Influencers

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.
Jonathan Long
10 Telling Examples of the Power of B2B Influencer Marketing
Influencer Marketing

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
Murray Newlands
4 Industry Trends Every Fashion Designer Should Know
Take It From The Pros

4 Industry Trends Every Fashion Designer Should Know

Should you create your own brand or work within an established company?
Sheila Eugenio
How to Create a Successful Influencer Marketing Campaign
Influencer Marketing

How to Create a Successful Influencer Marketing Campaign

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.
Murray Newlands
5 Reasons You Need to Stop Ignoring Influencer Marketing
Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing isn't just a fad -- it's a way to get a great return on your marketing investment.
Jonathan Long
4 Easy Tips on Executing a Flawless Influencer Campaign
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Aj Agrawal
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
3 Easy Ways to Drive Traffic to Your Online Store
Online Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.
Derek Newton
Fixing the ROI Problem With Influencer Marketing
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Derek Newton
6 Tips on Running Micro-Influencer Campaigns
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Steve Young
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
Influencer Marketing

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Ted Dhanik
8 Tips to Create a Successful Influencer Marketing Campaign
Influencer Marketing

8 Tips to Create a Successful Influencer Marketing Campaign

You don't need to pay big bucks to influencers with inflated followings to succeed.
Jonathan Long
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