Influencer Marketing
Your Coworker Probably Wants to Be an Influencer
A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.
A Marketer Quit Her Job to Become a Full-time Influencer and Has Made $210,000 This Year. She Says 2024 Is the Year of the Midsize Creator.
A recent report projected that U.S. marketer spending on sponsored social-media content will rise 16% this year to over $8 billion.
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
6 Cost-Effective Ways to Acquire Brand Ambassadors
Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.
The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of
Future proof your podcast and attract more sponsors
India's Influencer Marketing Will Shoot Up To 34 Billion By 2026
According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.
4 Ways Brands Can Use Influencers for Better Sales This Summer
The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
5 Vital Influencer Marketing Metrics You Should Know
By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.
Leveraging The Power of Influence: How A Strong Influencer Marketing Strategy Can Help Your Brand Reach New Heights
When influencer marketing is authentic and strategic, brands can stand out in the competitive world of social media.
The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut
You don't need a big audience to make a big impact
7 Things Brands Should Consider Before Collaboring With an Influencer
Influencers of all sizes can help brands meet a new audience in 2024.
Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?
Influencers have some serious sway, but are they worth it?
What's the Best Social Media Influencer Option for Your Business?
The success of an entire marketing campaign involving influencers hinges on the meticulous selection of the right social media blogger. Do you know how to choose the right one?
Los influencers virtuales hiperrealistas se apoderan de Instagram. ¡Conoce a los principales!
Hoy la tecnología nos permite crear a personajes virtuales con aspecto absolutamente real. Estas son solo algunas muestras.