Influencer Marketing

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Leadership

9 Steps to Success When Choosing An Influencer for Your Marketing Campaign

Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.

Business News

Your Coworker Probably Wants to Be an Influencer

A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.

Business News

A Marketer Quit Her Job to Become a Full-time Influencer and Has Made $210,000 This Year. She Says 2024 Is the Year of the Midsize Creator.

A recent report projected that U.S. marketer spending on sponsored social-media content will rise 16% this year to over $8 billion.

Starting a Business

Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year

She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Marketing

The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of

Future proof your podcast and attract more sponsors

Marketing

India's Influencer Marketing Will Shoot Up To 34 Billion By 2026

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Marketing

4 Ways Brands Can Use Influencers for Better Sales This Summer

The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Starting a Business

5 Vital Influencer Marketing Metrics You Should Know

By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.

Social Media

Leveraging The Power of Influence: How A Strong Influencer Marketing Strategy Can Help Your Brand Reach New Heights

When influencer marketing is authentic and strategic, brands can stand out in the competitive world of social media.

Side Hustle

The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut

You don't need a big audience to make a big impact

Branding

7 Things Brands Should Consider Before Collaboring With an Influencer

Influencers of all sizes can help brands meet a new audience in 2024.

Social Media

Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?

Influencers have some serious sway, but are they worth it?