Influencer Marketing

Social Media

How to Spot a Fake Influencer

Marketers who want to work with influencers should heed this advice before hiring someone.

6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them.

5 Ways to Master the Influence of Sales

Learn to overcome the five biggest fears in sales and become a master salesperson.

How Student Athletes Can Prepare to Become Entrepreneurs

New rules regarding name, image and likeness will create monetization opportunities.

How to Position Your Product in a Niche Market

Just because what you're selling is unique doesn't mean it can't find its audience.

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How to Become a Leadership Influencer

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How to Use Your Instagram to Create a Lucrative Career

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Danielle Bernstein of WeWoreWhat Desperately Needed a Project Management System Geared Towards Influencers, so She Raised Over $1 Million and Built It Herself. Here's How.

The Instagram influencer leveraged 2.2 million Instagram followers and $1.2 million in seed funding from investors like fashion designer Rebecca Minkoff.
Celebrity Endorsement

Why Having a VIP Backer Like John Legend Can Boost Your Business

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
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Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
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How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.
Instagram Icon

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
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7 Social Media Lessons You Can Learn From Kylie Jenner

She had advantages, but she made the most of them.
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How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.
Influencer Marketing

Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.

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