Influencer Marketing
How Celebrity Partnerships Can Take Your Brand to the Next Level
Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.
Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
9 Steps to Success When Choosing An Influencer for Your Marketing Campaign
Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.
Your Coworker Probably Wants to Be an Influencer
A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.
A Marketer Quit Her Job to Become a Full-time Influencer and Has Made $210,000 This Year. She Says 2024 Is the Year of the Midsize Creator.
A recent report projected that U.S. marketer spending on sponsored social-media content will rise 16% this year to over $8 billion.
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
6 Cost-Effective Ways to Acquire Brand Ambassadors
Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.
The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of
Future proof your podcast and attract more sponsors
India's Influencer Marketing Will Shoot Up To 34 Billion By 2026
According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.
4 Ways Brands Can Use Influencers for Better Sales This Summer
The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
5 Vital Influencer Marketing Metrics You Should Know
By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.
Leveraging The Power of Influence: How A Strong Influencer Marketing Strategy Can Help Your Brand Reach New Heights
When influencer marketing is authentic and strategic, brands can stand out in the competitive world of social media.
The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut
You don't need a big audience to make a big impact
7 Things Brands Should Consider Before Collaboring With an Influencer
Influencers of all sizes can help brands meet a new audience in 2024.