Influencer Marketing

Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.

A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.

A recent report projected that U.S. marketer spending on sponsored social-media content will rise 16% this year to over $8 billion.

She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Future proof your podcast and attract more sponsors

The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.

You don't need a big audience to make a big impact

Influencers of all sizes can help brands meet a new audience in 2024.

Influencers have some serious sway, but are they worth it?

The success of an entire marketing campaign involving influencers hinges on the meticulous selection of the right social media blogger. Do you know how to choose the right one?