The series "Inventing Anna" is based on the life of the woman who used social networks and a false personality to captivate the highest spheres of New York. Now another chapter in its history opens.
Take your e-commerce business to the next level by ramping up your marketing efforts. It's not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promote your business across many channels. Meet your customers and prospective customers where they are: online.
Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Much has changed in the influencer-marketing world over the past few years, but here are five crucial points you should still consider when choosing the right influencers for your campaigns.
The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.