Influencer Marketing | Page 5

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.

Boards sometimes overlook a prime member of their audience: the person on the receiving end.

Kyle Finn Dempsey's feed is a love letter to the northeast, brimming with homey log cabins, aerial shots of changing leaves and classic vehicles driving along snow-lined roads.

The key is to success is to integrate influencers into your marketing team.

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it.

Whether you're a CMO or just trying to build your own brand, these influencers can help you reach your goal.

Falling organic reach is driving influencers away from social platforms.

The twins share about their start on the platform and advice for others looking to build a brand online.

Influencer marketing is effective and can be lucrative, but it isn't magic. You have to learn the business.

You don't need a huge following to take advantage of this growing opportunity.

Pat Flynn, creator of Smart Passive Income, explains what you need to do to get your name out there and build a following.

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional.

It's one that doesn't require a big budget.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

Entrepreneur Daniel Greenberg explains why microinfluencers matter in today's digital world.

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.

It could be the key to taking your business from humble startup to household name.

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers -- a term they almost never use.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?