Influencer Marketing | Page 4

Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.

When properly implemented, influencer marketing can bolster your ROI to new heights.

Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?

Here's a handy list of must-dos to improve the return on investment of your influencer collaborations.

Target relevance + long term collaboration = successful influencer program.

Influence directly affects behavior. Brand awareness may not.

Influencers, paid promotions and the most potent ways to build a customer base without leaving your desk.

Reaching this coveted milestone can mean big brands start to pay attention to you. Here's how to do it.

There are more resources, tools and case studies available than ever to help build a successful campaign.

Marketers who want to work with influencers should heed this advice before hiring someone.

Learn to overcome the five biggest fears in sales and become a master salesperson.

New rules regarding name, image and likeness will create monetization opportunities.

Just because what you're selling is unique doesn't mean it can't find its audience.

Executive brands are evolving through the power of expertise, authority and trust.

Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business.

The Instagram influencer leveraged 2.2 million Instagram followers and $1.2 million in seed funding from investors like fashion designer Rebecca Minkoff.

Getting a celebrity to invest in your vision as well as your business offers you more than just star power.

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.