Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.
Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.
Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
The Instagram influencer leveraged 2.2 million Instagram followers and $1.2 million in seed funding from investors like fashion designer Rebecca Minkoff.