Marketing The Road Ahead for Influencer Marketing: 2018 and Beyond More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward. By Kamiu Lee
Online Presence How I Connect With Influencers Like Demi Lovato and Pharrell Williams — And How You Can, Too By Tom Ward
Online Presence This Entrepreneur Helps Celebrities Harness Their Fame to Build Their Brands By Serenity Gibbons
Marketing 3 Reasons Why Influencer Marketing Produces Incredible Value Still on the fence about influencer marketing? It's time to join the trend. By Jonathan Long
Marketing What I’ve Learned From Spending $10 Million on Influencer Marketing Here's what you need to know to make the most of an influencer marketing campaign. By Joel Contartese
Marketing 3 Keys to Success With Influencer Marketing If you've ever hired an influencer and didn't see a return on your investment, you're not alone. But don't stop trying. By Jeff Rojas
Online Presence 10 Marketing Influencers That Every Entrepreneur Can Learn From Keep up with the trending social media topics with these influencers. By Jonathan Long
Online Presence How Much Should You Really Be Spending on Influencer Marketing? Between 1 to 25 percent of your marketing budget is the broad rule of thumb. By Kristina Libby
Business News How to Run a Micro-Influencer Campaign Micro-influencers have niche social followings. By Alfred Lua
Marketing Don’t Start Marketing Before You’re Ready to Start Selling Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line. By George Deeb
Online Presence Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales Can't afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs. By Brian T. Edmondson, Esq.
Marketing 4 Important Marketing Insights Gleaned From Sprint’s New Campaign Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful. By Deep Patel
Marketing 11 Common Mistakes You’re Making With Influencer Marketing Everything you've heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed. By John Rampton
Marketing 5 Things to Understand Before Spending a Dime on Influencer Marketing Do your research before throwing money at the wall. By Jonathan Long
Online Presence 5 Simple Steps That Can Make You an Internet Celebrity Follow these five rules religiously and I promise you that you'll find internet fame in a few months. By Gil Eyal
Marketing Psst! Hey! Wanna Be a Star? 9 Steps to Becoming an Industry Influencer. Becoming an influencer in your own right could be your best path. For starters, you'll get more traffic to your site.
Marketing Affiliate vs. Influencer Marketing: Which Should Your Company Use? Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now. By Chirag Kulkarni
Marketing Why Brands Big and Small Continue to Fail at Influencer Marketing Brands don't know how to use influencer marketing correctly, and it's destroying their businesses. By Andrew Medal
Marketing Is Your Campaign Effective? 5 Tips for Improving Influencer Strategy. Influencer marketing strategies require larger budgets and long-term scopes because that's what truly makes an impact. By Emilie Tabor
Marketing 12 Ways to Actually Get an ROI Using Influencer Marketing 49 percent of people rely on recommendations from influencers. What's your plan to get them interested in you? By AJ Agrawal
Online Presence 5 Steps to Becoming a Major League Digital Influencer This "Entrepreneur" contributor built up half a million followers in three years. How'd he do it? By Gordon Tredgold
Marketing 10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. By Murray Newlands
Online Presence Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets Four tips to influencer marketing for companies of any size. By Kristina Libby
Marketing 6 Tips to Help Any Company Connect With College Students How can you connect with millennials and Gen Z? By Carol Roth
Marketing 3 Ways to Work With an Influencer Without Risking Your Brand Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can offer. By Justin Rezvani
Marketing How to Make Millions Online Through Influencer Marketing And why you don't need big-name influencers to do it. By Jonathan Long
Marketing Influencer Marketing for B2B: 4 Examples That Prove It Can Work While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist -- you just need to know where to look. By Karina Welch
Marketing The 5 Biggest Influencer Marketing Myths That Won’t Die No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers. By Sujan Patel
Business Funding A Stupidly Simple Method to Meet Millionaires and Influencers LinkedIn is your opportunity to show the people you want to meet that you're worth their time. By Clint Evans and Joshua Lee