About Jason Goldberg
Jason Goldberg is co-founder and president of Carro, a customer intelligence company focusing on influencers.
More From Jason Goldberg
We all have high-level growth goals. The ability to take our businesses from R10 million to R100 million and even R1 billion is what drives us. And yet, 70% of the top 1% of businesses (by growth potential) land up failing to scale. Here's how you can assess if you'll make it, or if you need to first make some fundamental adjustments before pursuing your growth goals.
Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers -- a term they almost never use.
If you don't, you might find that you're your business's own worst enemy. I've had personal experience with this. If you don't scale yourself into the leader your business needs, you'll just end up dragging everyone down.