Why This Entrepreneur Says It's Smart to Focus on Microinfluencers Entrepreneur Daniel Greenberg explains why microinfluencers matter in today's digital world.

By Jessica Abo • May 18, 2018

Opinions expressed by Entrepreneur contributors are their own.

Daniel Greenberg is a young entrepreneur who has worked with brands such as Vita Coco, The Meadows, Jetsmarter, the VMAs and more. These days he's in charge of product ideation for MSCHF and believes working with microinfluencers can help brands reach their target audience. You can read more about Greenberg in Jessica Abo's book, Unfiltered: How to Be as Happy as You Look On Social Media.

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Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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