Influencer Marketing
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand
Yes, you can afford influencer marketing. Just follow the Olipop model.
Don't Collaborate With Just Any Influencer — Here's How to Make Sure You Pick the Right One
Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?
Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.
Why I Stopped Chasing Mega-Influencers: A Reality Check from My Marketing Agency's Pivot
Why nano-influencers outperform mega-influencers: A first-hand look at shifting influencer marketing strategies.
How to Harness the Power of Influencers to Build Trust and Engagement
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
3 Steps to Optimize Your 2025 Marketing Budget and Get Results
Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.
Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)
If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.
How Celebrity Partnerships Can Take Your Brand to the Next Level
Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.
Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
9 Steps to Success When Choosing An Influencer for Your Marketing Campaign
Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.
Your Coworker Probably Wants to Be an Influencer
A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.
A Marketer Quit Her Job to Become a Full-time Influencer and Has Made $210,000 This Year. She Says 2024 Is the Year of the Midsize Creator.
A recent report projected that U.S. marketer spending on sponsored social-media content will rise 16% this year to over $8 billion.
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
6 Cost-Effective Ways to Acquire Brand Ambassadors
Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.