Influencer Marketing
How to Choose the Right Influencer and Maximize Your Brand's Reach
If you've been wondering how to approach influencer marketing, this guide breaks it all down.
Want to Work With Influencers? Here's What Small Business Owners Need to Know.
Julianne Fraser, founder of Dialogue NYC, crafts influencer marketing campaigns that stand out from the competition.
Why Micro-Influencers Are Winning the Trust Game in Marketing
Here's how micro-influencers are driving authentic brand engagement and redefining trust in digital marketing.
Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over
Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand
Yes, you can afford influencer marketing. Just follow the Olipop model.
Don't Collaborate With Just Any Influencer — Here's How to Make Sure You Pick the Right One
Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?
Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.
Why I Stopped Chasing Mega-Influencers: A Reality Check from My Marketing Agency's Pivot
Why nano-influencers outperform mega-influencers: A first-hand look at shifting influencer marketing strategies.
How to Harness the Power of Influencers to Build Trust and Engagement
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
3 Steps to Optimize Your 2025 Marketing Budget and Get Results
Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.
Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)
If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.
How Celebrity Partnerships Can Take Your Brand to the Next Level
Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.
Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
9 Steps to Success When Choosing An Influencer for Your Marketing Campaign
Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.