How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Allow neuroscience to guide your logo design.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Need a New Design? 5 Reasons to Crowdsource It.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
Airbnb, Why the New Logo?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
How to Make Your Logo Memorable
These tips can help you design a logo that stands out from the competition's.
When Designing a Logo, First Comes Personality, Then Color
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian
From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
How to Design a Powerful Logo
Take these steps to craft a singular logo that reflects your company's vision.
Leading Logos for Brand Inspiration: A Look at Emerging Images
We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.