Logos - Page: 5

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.

Geoff Weiss

· 2 min read

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.

Peter Gasca

· 4 min read

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.

Nina Zipkin

· 2 min read

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.

Catherine Clifford

· 3 min read

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.

Nina Zipkin

· 4 min read

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.

Jason Fell

· 4 min read

5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian

From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.

Geoff Weiss

· 2 min read

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.

Jim Edwards

· 3 min read

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.

Nina Zipkin

· 5 min read

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.

Tanya Benedicto Klich

· 5 min read

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.

Richard Feloni

· 7 min read

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

Ross McCammon