Marketing to Millennials

Why Big Industries Need to Learn the Difference Between Being Digital-Capable and Digital-First

Experienced retail business leaders have a lot to learn from millennial and Gen Z startup founders.

Spencer Price

How Millennials Are Changing Today's Housing Market

They are making educated, research-driven decisions when it comes to homeownership.

Jacky Chou

Grand Old Parle Embraces Social Media Advertising To Tap the Millennial

The biscuit and confectionery maker is also using e-grocery platforms to promote brands such as Zing and Rola Cola

How Technology Has Connected The Millennials With Rental Furniture

With Home Office in new demand, the freedom and flexibility of rental furniture--saving time, money and space--is a major reason why millennials are glued to this idea

3 Tips to Keep Millennials Engaged

They may seem fickle, but they're also a crucial customer base.

Jonathan Long

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Saurav Bhaik

How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?

By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India

Vineet Arya

Here's What Your Company Can Do to Appeal to the HENRY Millennial

Meet HENRY, who, right now is one of the most sought-after consumers on the planet.

4 Simple Ways to Up Your Millennial Marketing Game

Millennials are the largest generation on social media, and that's why it's a bad idea to ignore them.

Deji Atoyebi

Don't Get 'Ghosted': How Inclusion Will Keep Your Millennial Employees From Walking

Diversity isn't enough. Inclusion is essential to creating a company culture that will keep people sticking around.

Tai Wingfield