Marketing to Millennials

Millennials are the largest generation on social media, and that's why it's a bad idea to ignore them.

Diversity isn't enough. Inclusion is essential to creating a company culture that will keep people sticking around.

A new generation of consumers are choosing to engage with the brands that share their values and beliefs.

Our experiences shape our worldview and inform our personal and business actions.

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation.

'Making it mobile' and practicing engagement and authenticity are key to reaching young people.

A corporate conscience is compatible with profit and other values not so easily measured.

Believe it or not, money is not always the first thing on millennials' minds.

These moms consume media and shop in ways remarkably different from that of any other segment. What are you doing to reach them?

Instagram marketing is part art, part science. Like any experiment, you can always try again.

In fact, millennial entrepreneurs love building communities.

The strategies that worked for baby boomers and Generation X just don't work anymore.

Every business wants to get millennials on its side. Here's how you can do it.

To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social media mantle.

How many white-sneaker-clad flight attendants does it take to serve a millennial? AirFrance aims to find out.

Express your diversity values and create an environment where employees and customers alike can do the same.

Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

It's fast and fun but like nothing you've experienced, so you better prepare.

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.

The youngest adults grew up connected. It's only made getting attention possible, not easy.