Marketing to Millennials

Business News

What Millennials Really Think About Product Life Cycle, As Told By A Millennial.

Millennials have come into significant purchasing power, and I know how you can capitalize on that.

Business News

Traditional Marketing Doesn't Work on Gen-Z and Millennials. Here's What to Do Instead.

Businesses need to change their marketing tactics if they want to sell to Gen Z and millennials. In this article, I share four tips for businesses to implement.

Business News

Franchising: The Younger Generation Steps Up

Millennials portend a bright future for the industry.

Business News

Why Big Industries Need to Learn the Difference Between Being Digital-Capable and Digital-First

Experienced retail business leaders have a lot to learn from millennial and Gen Z startup founders.

Growth Strategies

Defi Is A Billion Dollar Industry That Is Welcoming Millennials In 2021

Millennials love DeFi and passive income in the 21st century

Business News

Spotify Offers Gen Z and Millennial Insights to Help Marketers Connect Better

Younger generations are ready for big changes.

Business News

How Millennials Are Changing Today's Housing Market

They are making educated, research-driven decisions when it comes to homeownership.

News and Trends

Grand Old Parle Embraces Social Media Advertising To Tap the Millennial

The biscuit and confectionery maker is also using e-grocery platforms to promote brands such as Zing and Rola Cola

Entrepreneurs

How Technology Has Connected The Millennials With Rental Furniture

With Home Office in new demand, the freedom and flexibility of rental furniture--saving time, money and space--is a major reason why millennials are glued to this idea

Business News

3 Tips to Keep Millennials Engaged

They may seem fickle, but they're also a crucial customer base.

Marketing

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Marketing

How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?

By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India

Business News

Here's What Your Company Can Do to Appeal to the HENRY Millennial

Meet HENRY, who, right now is one of the most sought-after consumers on the planet.

Business News

4 Simple Ways to Up Your Millennial Marketing Game

Millennials are the largest generation on social media, and that's why it's a bad idea to ignore them.

Business News

Don't Get 'Ghosted': How Inclusion Will Keep Your Millennial Employees From Walking

Diversity isn't enough. Inclusion is essential to creating a company culture that will keep people sticking around.