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How to Sell to Millennials? Be Radically Inclusive.
Express your diversity values and create an environment where employees and customers alike can do the same.
4 Important Marketing Insights Gleaned From Sprint's New Campaign
Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.
Marketing to Hispanics: Why It's Not Just About Speaking Spanish
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
What I Learned From My First Twitter Chat
It's fast and fun but like nothing you've experienced, so you better prepare.
Never Say 'Millennials' Again -- They're Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
7 Ways Marketers Can Reach Gen Z
The youngest adults grew up connected. It's only made getting attention possible, not easy.
10 Tips for Millennial Marketing
Focus on mobile, and make sure you have a coupon ready.
Emojis - Brands Cannot Shy Away from The Latest Marketing Tool
While emoji is the latest language that young millennial users understand, brands are yet to start talking in this language
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
5 Ways This CEO Engages Millennials and Empowers Them to Grow
Smart leaders take a proactive approach in speaking to millennials about their aspirations.
Listen Up: Queen of Retail Talks Trends for 2017
Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Why Millennials Have Their Priorities Screwed Up
It's great to live in the moment, but if you want to live a great life, you have to focus on long-term goals.
5 Predictions to Guide Your Marketing Plan in 2017
You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
AfroTech Inspires African-American Millennials
AfroTech, an informative and inspiring conference, featured a wide array of panels for aspiring entrepreneurs.
5 Ways Brands Can Build Loyalty With Young Consumers
Millennials and Generation Z should be courted by businesses that want to grow their base.