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Marketing to Millennials - Page: 5
As Millennials come to dominate the workforce, understanding how to appeal to them as consumers and employees becomes crucial.
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
At a time when social entrepreneurs are hungry for eye-popping numbers -- things donated, lives changed -- Jacob Lief is going against the grain.
SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.