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4 Marketing Tactics for Appealing to Generation Z
The generation just now graduating high school is similar to but distinct from their millennial older siblings.
8 Shopping Habits of Millennials All Retailers Need to Know About
A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
The Secret to Creating Content for Millennials? Skip the Short Form, and Go Deep.
Surprise! Turns out that millennials are voracious readers of news, even if they rarely pick up a newspaper.
Millennials Don't Want Ads. They Want Stories.
Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
Make Sure Your Business Aligns With Your Stakeholders' Worldview...And Your Own
As Millennials come to dominate the workforce, understanding how to appeal to them as consumers and employees becomes crucial.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
When More Is Less: This Social Entrepreneur Says Social Entrepreneurship Is Often Smoke and Mirrors
At a time when social entrepreneurs are hungry for eye-popping numbers -- things donated, lives changed -- Jacob Lief is going against the grain.
5 Insights for Attracting Millennial Talent Inspired by the App They Can't Resist
SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
How Growing Up With the Internet Made Millennials Different
The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
The Truth About Facebook and Millennials
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
3 Brand Experience Strategies to Attract Millennials
Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
How to Win Millennial Brand Ambassadors in 3 Steps
Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.